We are on a mission to help small businesses succeed

Running a small business is hard: 50% of them fail by their 5th year. We’re here to help make sure that’s not you. Futrli is the world’s first small business financial analysis platform, using the power of AI and machine learning to help you be your best business.

50,000+Small businesses onboard
1,200+Advisories / Accountants using Futrli
15,000+Monthly active users
83Members of our Futrli team, and rising

Get to know our leadership team

Our leadership team are fired up about our mission, with most having run their own businesses too. They care about steering our team on the path to helping your business be better.

Hannah DawsonCEO and Founder

Hannah is our Founder and CEO. Based in the Brighton office, she drives the product and oversees the team who take her concepts through design into development. Her creative vision is the rocketfuel behind Futrli and the reason we’re shooting for the stars.

Helen CockleChief Operating Officer

Helen is one of the Directors of Futrli, and has been in charge of operations since she joined in 2015. Overseeing the teams in both the northern and southern hemispheres, she’s always striving to be the best leader she can be and loves coaching and peer-to-peer learning.

Doug JohnsonChief Technology Officer

Doug brings over 17 years of experience to his role as Chief Technology Officer. He drives the technology strategy and innovation of the Futrli rocketship, and alongside CEO and Founder Hannah Dawson is guiding the team toward our next phase of growth.

Hanna SmithChief People Officer

Hanna is an expert in culture and talent. She’s been recognised multiple times for creating environments where people really want to work and where businesses thrive. She truly makes Futrli an awesome place to work. Her awards include Investors In People Gold, Great Place to Work and the Sunday Times Top 100.

BearChief Biscuit Nibbler

Bear is a technology entrepreneur, investor and engineer. He’s the founder, CEO and lead designer of SpaceX (so he tells us!); co-founder, CEO and product architect of Tesla, Inc (allegedly) and chief foot warmer at Futrli. He is also a consummate flirt.

Backed by top investors

The best in European VC have invested in Futrli and our mission to transform small business success. Our board are Jos White (Notion), Henry Lane-Fox (Firstminute Capital), Christian Miele (e.ventures) and Giles Palmer (Chairman & CEO of Brandwatch).

Firstminute capital logo
E.ventures logo
Notion logo

Want to get onboard our rocket ship?

At Futrli, our team is what differentiates us from the rest. We believe in forging a culture where you can bring the idea and have it make a difference. Want to help us revolutionize small business?

See Open Positions