One of the most important aspects of any business is cash flow. It’s far more valuable that you solve this pain for your client than any tax savings would be. Every accountant is talking to their clients about tax. It’s our bread and butter, but it isn’t the making of you and your advice, or your clients’ business.
If you work with a large, corporate client and cash is flowing, don’t switch off and think this isn’t applicable because the money’s in the bank. Cashflow, and how cash is used in the business, is where you come in. Clients can overlook the cash required for their pending income taxes and this could place negative cash flow implications. Tax planning season gets the client’s attention and starts the conversion.
Each year your clients’ businesses will go through many changes, with highs and lows putting pressure on cash flow. Are they aware of this? Do they understand that looking at the P&L alone isn’t enough? Which KPIs are they monitoring? How have they performed versus their budget? Do they have budget?
These are the conversions you should be having every time you speak with your client. If you’re not there yet, fear not, tax planning is your stepping stone…
These are the ‘big picture’ questions you need the answers to so either mock up a quick dashboard in Futrli or pick up the phone and speak to your client.
If you’re still working with a firm that assesses this position by using an Excel spreadsheet (to extrapolate the Profit & Loss to 30th June, run the calculations here and then prepare a letter of recommendation), then you need to share this blog post with them immediately and inform them about Futrli.
With Futrli, you can speed up this entire process to make huge time savings. However, more importantly, put yourself in the position of that business owner. What sort of experience are they having? Would you trust the recommendation? Is your advisor is really advising you?
Tax planning is your opportunity to show your clients that your knowledge and experience is worth far more than an immediate tax saving. This should be the foundation you use to demonstrate the bigger picture. For example, how about running some scenarios to show them how each option would impact the tax payable and the, even more importantly, cash flow. Again, this can be largely automated so you don’t need to spend hours getting the answers to these questions for the client. But, trust me, they will think you’re a hero when you make their decision making so clear.
It’s not something you probably want to admit, but it has happened to us all at some point. You have advised clients to take certain options to save tax but then realised that they don’t actually have the funds to cover your recommendation or, alternatively they do have the funds now but this will cause them cashflow issues following this.
Run your scenarios through the cashflow using the prior period’s performance. This will project how the next year will look, and show what these scenarios could mean should they take these tax savings options. With Futrli and Xero, QuickBooks or MYOB this is a breeze, it can create forecasts based on past performance in seconds for you. However, you can easily add non-Xero or QuickBooks organisation manually and bring a client’s data in as a comparative trial balance, not quite seconds but it is still quick and easy enough.
SMEs often get caught up in this idea of paying as little tax as possible, so let’s educate them that this should be a continual part of their financial processes. Not only are you being that proactive accountant, ensuring that your recommendations won’t adversely affect your client (just so that they could save X in tax); you are also giving them an educated decision as to whether that tax saving is worth the potential negative impact on future cash position.
The all-important tax planning meeting – AKA a marketing and sales opportunity! In the next 5 minutes, I am going to quickly walk you through my top tips to create a dashboard, how to invite them and more.
Present your client with a live presentation using Futrli. Make sure the dashboard is visually appealing, you want them to ask you questions about their business and not about tax savings. You can’t rely on them doing all the talking though – this is two way!
How do you achieve this? Use the much-improved text card to deliver your recommendations. This is where you can add your summary and explain the numbers. Futrli gives you a wealth of options, and templates, to make sure you have maximum impact. For example…
As part of tax planning, you will be advising your client on the group’s total tax position, we used to give the client a summary in a spreadsheet, you can easily create this using the report card and use of the formula function.
Snapshot cards are a great way to achieve this, use this card without a forecast attached to it. They will spot this and make a comment about why the forecast amount is $0. This is your opportunity! Talk to them and explain why the forecast information is missing and what benefits they’ll receive by having it set up.
Let your client know in advance that you are going to share the dashboard with them, along with an email they will receive inviting them in. Advise them that they will be able to use it and track how the go for the remainder of the year and how they track with your tax projections and cashflow.
Invite them to call you to discuss the results and have coffee chat to discuss how you can work together with them. Make sure you comp the coffee and let them know they won’t be charged anything for your time. This is your marketing opportunity. Once you’re in front of them you can tailor a package to help them deliver the business results they would like to achieve.