In the traditional days of accounting, firms met their small business clients once a quarter. Then, as access to management information improved, most forward-thinking practices moved to a monthly model – delivering management accounts and key numbers to their clients each month, regular as clockwork.
But is the monthly model still fit for purpose in the age of online accounting and real-time access to cloud-based business intelligence data?
1. Your clients want instant everything – including their numbers
The cloud has changed everything, both in business and day-to-day life. We’re used to our needs being met instantaneously – whether it’s ordering a pizza from your smartphone, or raising thousands of pounds in funding in a few days.
Clients want you to deliver exactly what they need when they ask for it. This has a serious impact on what you have to deliver and how often:
- Instant advice on their business today and how they are performing against targets
- Instant assistance with managing cash flow and forecasting for the future
- Instant profit analysis and advice on improving their margins, especially those that are specific to their industry.
- Instant what-if scenario planning when a big decision is on the cards
This changes the game significantly.
If you’re currently offering monthly reviews and budgets, your client is already 29 or so days out of date. And, in business, current intelligence is core to decision-making.
2. Timely advice leads to strong decision-making and positive outcomes
Speed is vital when it comes to valuable business advice. When there’s a big business decision to be made, your clients are likely to come you; their trusted advisor. What they need is objective advice – and quick.
But what happens if the client won’t see you for another two weeks?
When reports are monthly, you don’t spot the current peaks and troughs in sales and cashflow. That means you can’t help your client react to them quickly.
3. Your client’s business operates daily
The beauty of keeping financial data in the cloud is that it’s available in real-time. This information isn’t historic: it’s data that can help you and the client see the health of their business right now – in the present. But that isn’t just relevant to you or your client.
Their team have a responsibility to drive the figures so you want to enable them with the information that will ensure they perform better in their role.
This is exactly why Futrli was designed; to empower you to help clients in this manner was impossible before the cloud. This way, you can help clients every day, and prove your value by bettering their business. This business intelligence tool allows you to slice and dice their transactional data to create bespoke dashboards that show the true narrative behind your business.
Strengthen client relationships
Educating clients on how to get the financial basics in place is vital. Cloud accounting makes the administration of bookkeeping, expenses, invoicing and paperwork far more efficient. The financial data gets pumped into the system effectively while Futrli transforms that data to turn the lights on in any business that’s being run in the dark.
The most important factor
Where you add the genuine value for clients is with your commercial experience and proactive business advice.
Business intelligence provides the data and helps with the analysis. But it’s your business brain that actually comes up with the financial solution or the commercial strategy, that’s going to leave your client looking at a positive P&L statement.
Combine the speed of cloud data with real-time strategic business advice and enable your clients to actually see the improved value you add. Your clients will be able to:
- React more quickly, and more effectively, to new business opportunities
- Understand their budgets, accounts and key metrics instantly, and (best of all)
- Enhance the value they get from the relationship with you, their accountant.
Start getting more from the possibilities of the cloud. Your client – and their business – will thank you for it.