Engagement is what happens when you have an employee who will care about the business and want to do the best they can to help it evolve. It’s about emotional commitment and loyalty to seeing the business do well.
Why should you care?
Engagement underpins business performance. As the owner of your firm, you want to increase your revenue and stock shares. Engaged employees impact on this hugely. Let’s break it down – engaged employees lead to…
- higher service quality and productivity
- higher customer satisfaction
- higher sales (therefore, higher profit)
- higher shareholder returns (stock prices)
It starts at the top
When Partners drill into what colleagues want in the grand scheme of things, they’ll feel valued and nurtured. The best, high-performance managers will create strong, positive teams. They’ll focus on strengths, engagement, and performance. All the while developing interpersonal relationships with employees.
If employees are spoken to about things outside of the workplace by their managers they feel more comfortable and relaxed. This usually results in better quality work from employees as their connection with their bosses makes them strive to do well. The more employees are driven to accomplish tasks, the better morale is likely to be – and that reflects directly on what your client base say about your firm.
Make a rewarding working day for your staff
Forecasting for change is a failsafe way of keeping your firm from harm’s way. Hopefully, by now, you’ve got to grips with your what-if scenarios. You can use these for pretty much anything you could imagine – including how to cope when losing the interest of your best talent. If you prepare for the worst, it’ll open your mind to think of why the worst might happen.
Create contingencies for what could happen – if a real big-hitter with your clients suddenly drops their resignation on your desk, do you have the funds to employ recruiters? Budget some of your cash to invest in a recruitment agency – if you have a good relationship then they’re more likely to put your interests first. It’s win-win: the recruiters will understand your firm and you’ll find the right recruit to fit your firm.
Becoming advisors means your employees know their clients better than ever before. This will give you a positive increase in client satisfaction, as they’ll be nurtured by default. When they help clients understand what their numbers really mean, your team become teachers, not lecturers. Put yourself in their shoes, isn’t this a more a rewarding path to follow? Keep your eyes on the prize, being brighter and better than the competition.
Embracing change will pay off
Providing a clear vision of what managers, and the company as a whole, are out to achieve will give staff members a sense of true involvement in the firm. Respecting workers’ efforts and providing praise or constructive criticism on a regular basis makes completed work feel appreciated and breeds enthusiasm for success.
Results from a Kenexa study into 64 organisations reveals that highly engaged employees achieve up to twice the annual net income of organisations whose employees are disengaged. Doubling income is something most firms can only dream about but the answer could be literally, sitting right in front of you. Consider what this extra cash could be used to achieve? Keeping up with current shifts and trends will ensure your firm is rolling out services that business owners actually need. You’ll notice that after the change is accepted, innovative services like this will breathe a new form of enthusiasm into your firm. Staff need a challenge, it’s human nature to tire of repeating the same tasks daily.
Weaving employee engagement into performance expectations for managers and employees is a must. Both need to feel empowered to help their immediate environment succeed and thrive. Make them care about what they’re doing. When employees care and are engaged they use discretionary effort. This means they won’t require supervision to do a great job. They’re likely to serve one more customer even though it’s the end of their shift, they’ll do unprompted overtime to complete a task – they take pride in what they’re doing so you’ll get more out of them.