Futrli’s mission is to help small businesses succeed. But, it’s not our only mission, and our latest venture might be one that surprises you.
We’ve decided to save the bees.
We know, you’re doing the maths and asking yourself why in the world a tech company would be concerned about bees. Well… let’s talk about it. (Start counting the bee puns now...)
A buzz-arre choice?
We didn’t wing the choice of bees to represent Futrli. We went through many concepts before the idea of bees was suggested. As we started discussing it, we realized they’re the perfect illustration of a well-oiled bees-ness. They embody the efficiency and unity we hope Futrli Platform will bring to businesses worldwide and the hard-working nature we see in the businesses we work with every day.
It even inspired a (not-so) little project we’re working on behind the scenes. A little something we’ve called The Hive, more on that soon...
What needs to bee done?
Bee populations are decreasing, and they’re decreasing fast. Why does this matter? Consider the food that you’ve eaten today. Now know that one in every three bites of the food we eat is the result of the mighty bee.
If bees go extinct, you can kiss goodbye to your almonds, your vanilla, your apples, and your tequila. Unless we do the pollinating ourselves. Which would cost farmers £1.8 billion a year, in the UK alone. Now consider that the UK’s pretty small, and this is a worldwide problem. We’ll let you consider what that would do to food prices.
What’s causing all this honey-ballo?
The obvious perpetrator we’re all pretty aware of is global s-warming. But, its effects on bees, and some of the other challenges facing them are less black and yellow:
- Hive numbers are reducing due to habitat loss (in the UK alone, 97% of flower-rich meadows have been lost since the year 1900 - that’s 7.5 million acres)
- Big enough shifts in temperatures could cause a mismatch in flower pollination and bees emerging from hibernation. If bees mistime their spring emergence, this would result in poor pollination and decreased bee population rates
- Temperature changes are also resulting in environments being too hot for some bee species to survive
- Mites and gut parasites thrive in the heat, and bees are extremely susceptible to both. As global temperatures increase, bees face higher risks of diseases
- Although bees aren’t the intended target for pesticides, some of them can be as harmful to bees as they are to other insects. Pesticides, including neonicotinoids can impair a honeybee’s ability to navigate, bumblebees’ ability to reproduce and remove a solitary bees’ ability to reproduce at all.
So, wasp are we doing about it?
We’ve had the usual help-the-environment procedures in place for a while. Our offices are virtually (at least it’s not a bee pun, eh?) paperless, as we work off of cloud-based systems. We have every type of recycling bin you could think of. And we have live walls and plants all over our offices.
Our most recent switch has seen us switch all of our merchandise over to eco-friendly versions and even add seed ranges to the mix. Seed balls (which warning: look concerningly similar to chocolate truffles), seed bombs (yes, literal grenade shaped seed packets), seed sticks... You get the gist - imagine any form a seed could come in, and we’ve probably got a branded pack. Oh, and add sprout pencils and biodegradable pens to that list too. Blooming brilliant.
Hive you had enough of our terrible bee puns? Including the title, there were 12!