What we learnt at Accounting Business Expo 2019

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Exhibitors, Futrli doing a seminar with guest speakers for clients and prospects who are wearing earphones at Accounting Business Expo in Sydney Australia

Exhausting and exciting, both understatements. 4,000 attendees, enthralling guest speakers, and we got to announce our little surprise (more on that below).

What are the main takeaways (besides the hoards of swag…)?

This year we hosted one of ABE’s theatres. And had a fantastic lineup, even if we do say so ourselves. ATB’s ever-popular Jim Vass spoke to everybody who feels drowned in paper (which, let’s face it, is most of us). “Buried in mundane repetitive work” isn’t a situation anyone wants to be in. So, he asked, with so many automation services on the market, why are we still doing the heavy lifting?

Andrew Van De Beek, founder of Illumin8 and self-proclaimed “misfit who gives a sh*t” – yes he did write that on his title slide – posed, “What are you doing today to prove you’re a trusted advisor?” If you were in need of some motivation, this was the talk for you! Be proactive, helpful and impossible to ignore: Andrew’s recipe for success.

Michael McGee, of McGee and Partners, advocated for the non-financials within a financial world. Yes, you’re trained to look at numbers but, numbers don’t always tell the full story. You’re looking at a business, he said, and the balance sheet looks healthy and the profitable P&L sheet exceeds industry averages. The team pat themselves on the back. We’re all good here, right? Wrong. Turns out that their sales pipeline is completely dry post-March. They’ll see their cash run out in two months. The non-financials are just as important as the financials, he reiterates. We agree.

Our very own Stuart Hunter, Head of Sales for Australia and New Zealand, taught us all a thing or two about how to “Get rid of your clients’ cash flow worries for good!” As advisors, your job isn’t to just see if a car’s running or not. You need to take a look under the hood. Cash flow issues are usually deeper rooted than we give them credit for. What’s the cause? And what can be done about it? They’re the questions your clients need answering

This nicely lends itself to one of our favourite parts of ABE 2019. Besides the countless catch-up coffees, new faces and inspiring talks, we got to reveal what we’ve had in the workshop for the past two years.

Our reveal

In the Futrli office, we’ve been counting down the days to ABE 2019. It was our opportunity to formally announce Futrli Platform to the accounting world. For those of you who missed our demos, Futrli Platform is our game-changing business insights tool.

The story

Over the years, we’ve heard the same complaints about advisory from businesses and accountants alike. Of course, they’re fantastic services. The issue? It’s an option for the few, not the many.

Smaller businesses can’t always afford the cost, and you can’t afford to spend the time and resources on them.

But just because it’s not viable doesn’t mean it shouldn’t be done. The benefits are too obvious! Businesses fail because they lack the insights that advisory gives. We hit the drawing board and two years later, here we are announcing Futrli Platform.

Platform is free software that opens your smaller clients up to the world of advisory, whilst allowing you to have as much or as little input as you want.


The first of our products to drop is Flow, designed to help your clients tackle one of the biggest sources of problems for small businesses: cashflow.

Flow keeps a watchful eye on everything coming in and out of a business and helps to take action when things have gone askew. Tackle late payers, customer dependency, expenditure and so much more, all through one great product.

So, what’s in it for you?

This is the tool you give to your smaller clients. It’s free and self-operated. No need for your direction or effort.

Plus, with integrations with Slack and Gmail, your clients can send you important snapshots of information, without even leaving the app. Or, you can hop in and point their attention by pinning something important to their newsfeed.

Until next time!

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