Xerocon London 2018: our favourite moments

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Founder and CEO of Futrli Hannah Dawson stands next to Chief Operating Officer Helen Cockle and the Success and Sales teams holding the award for Xero's Practice App of the Year 2018 because Futrli ihelps accountants, bookkeepers and small to medium sized businesses make great decisions and achieve more with forecasting and reporting capabilities.

A two-day whirlwind of networking, exhibitor displays and speakers. Our team are still buzzing from the excitement of Xerocon London 2018.

We loved every second of seeing our CEO and Founder Hannah Dawson be part of a live recording of podcast Fintech Insider. We were grateful for some great coffee and drinks, and a really palpable energy kept us motivated throughout.

Of course, this being Xerocon, there were a few surprises in store for us too. Our team and a whole host of attendees from around the country had a blast zip-lining across the ExCeL, zooming through the conference space. There was a welcoming break area with glowing swings (which provided great lighting for Instagram-worthy photos!) and the chance to catch up with industry leaders and business owners.

At the end of the event, accountants of all levels came away inspired and with new zest to take into improving their firms and their clients’ businesses.

Now that we’re back to the real world, catching up with our inboxes and sending out a bottle of Brighton Gin to the winners of our competition, we’ve got the Xerocon blues.

Innovation was the theme of the event

On day one, Hannah spoke on the subject, ‘The best real, direct measure of innovation is change in human behaviour’. Encouraging her audience to think about the real-world problems that SMEs face, many were reminded about the struggle Xero themselves had when it came to changing an entire industry. She stated:

To truly innovate one must frame a problem that your audience does not even know that they have.

As a company, our mission is to create something that’s genuinely useful. That’s what Xero has done, and what we’re doing. We were overwhelmed by the response to Hannah’s session, as we ran out of headsets and had a huge audience peering in to get involved.

Practice App of the Year

That’s why Futrli winning Xero’s Practice App of the Year 2018 is such a massive deal for us. We’re changing the game for accountants and the SMEs they work with and having this award helps us get in front of an even wider audience.

We’re thrilled about this level of recognition, as it has helped us, as a team, and the businesses we work with feel great about our achievements.

Find out more about our Xero Practice App of the Year award in this blog by our CEO, Hannah.

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