FUTRLI Helps Digital Agency Komodo Focus on Growth
Posted on 12th January 2016 in Customer Stories
Written by Amy Harris
Newcastle based web and mobile development studio Komodo Digital has come a long way in thirteen years. Founded and led by MD Andy Greener, it now has top-tier clients on its books including ITV and Northumbria Police amongst many others. Greener has always excelled at identifying and timing opportunities. Serious growth came when he spotted the booming mobile market early and rapidly reconfigured Komodo as a specialist to supply the demand.
How have you found working with FUTRLI?
It would have been great to have had FUTRLI at the start when I set up Komodo Digital. It’s the best forecasting tool we’ve used, it’s incredibly powerful and in contrast to working with spreadsheets, there’s no comparison.
Pinpointing and exploiting a market opportunity by delivering great services and products is where I want to use my time rather than wrestling with the financial scenarios and what-ifs. FUTRLI allows me to minimise time spent on forecasting and focus my time on actual delivery.
How often are you using it?
We use FUTRLI most days. If a new contract lands then we need to model the effect on top line sales and expenses quickly and easily and with FUTRLI I can see in seconds the impact on different scenarios across P&L, Balance Sheet and Cashflow thanks to the software’s all-in-one capability. How does the acquisition of a new client affect when we should hire next? FUTRLI will give me that answer.
I can look at my P&L for the next 3 years or visualise our core KPIs from the forecast. For example, what do wages as a % of overall expenses or sales look like? Advertising expenses as a % of revenue? A great feature is being able to copy scenarios in one click. In an instant, you see a completely different outcome of what’s ahead.
Why do you enjoy using FUTRLI?
Being involved in the technology sector, it is critical to be aware of what’s going on and what’s happening next because what’s happening next is ultimately where you are going to create your revenue and if you’re not preparing for it then you’re always going to be playing catch up. It’s easy to get wrong too which can be costly. FUTRLI helps us navigate the future, mitigate risks and maximise opportunities.
How did you hear about us?
We found FUTRLI on the Xero website. We tried other Xero add-ons as well but for us, Liveplan wasn’t flexible enough and it didn’t handle UK VAT very well, and Float didn’t go into enough detail. FUTRLI syncs seamlessly with Xero so you don’t need to hack the numbers to get it to work.
I am a designer, so I really appreciate the clean interface making it easy to interact with and use on a daily basis. We always know how we’re performing against budgets. An added benefit is that when I export reports for investors, they look great and communicate our vision accurately.