Tech Company Lists on the Stock Exchange and Operates 3 International Offices Using FUTRLI

Posted on 23rd January 2017 in Customer Stories

Written by James Marren

Co-Founders Lee-Martin Seymour and Tim Griffiths drive The rapidly growing business takes the pain away from candidate referencing for leading brands like Qantas and Bupa. With 3 International Offices the pair are certainly racking up their frequent flyer miles. We caught up with them when they flew in from Sydney to work in their London office. It was the perfect opportunity to get them both on camera to learn how FUTRLI (pronounced Future-lee) is powering their financial future – this is a must watch.

Hear Xref’s Story

We are huge admirers of but can you introduce yourself to our readers?

Of course, we’re big fans of FUTRLI. I am Tim Griffiths CTO & Co-Founder of The business is consistently growing and we are now supporting some of Australia and the world’s leading brands like Qantas, Westpac, Skycity, Newscorp and Bupa with their HR needs. Our Cloud-based platform automates the candidate referencing process by streamlining what was a very manual, time-intensive process for these teams. One client now has 50% of their references completed overnight and it is brilliant success stories like this which is driving our success – the demand is enormous and we always need to keep one eye on our numbers.  

You’ve given us a clue, but, tell us, why FUTRLI?

Tim: We are 100% cloud as a business and it was important we found a partner with the same philosophy. We’ve got so much respect for what the team at FUTRLI have built and continue to deliver, we knew that as a long-term business they would support us to scale. We are making so many changes and opportunities are coming really, really quickly to us. We need to take advantage of those and with FUTRLI the ability to do that is amazing because of the Scenario Planning, the real time updates, the ability to use it on any device anywhere, is fantastic. It also allows us to bring other parts of the business into it. We can take specific dashboards and share them with different areas of the business and get them to comment on it.

Lee (CEO & Co-Founder of This year Xref listed on the ASX. Tim and I realised that we had so much opportunity overseas and to truly globalise the platform we needed to raise significant capital. To list you have to go through a certain amount of rigour and due diligence otherwise you just simply can’t get there. As part of that you need to go through an audit. We used Xero to manage our accounts over that time and went on to launch in Toronto and London, growing to over 35 staff. Tim and I are always on the road and to have figures in our back pockets really means the world to us. So to consolidate them in a single platform [FUTRLI] and to be able to have them in consolidated Boards is crucial. Googledocs and Excel just doesn’t cut it – they slow you down!




Awesome, keep talking…!

Lee: When we had our first board meeting, our incumbent board members asked for board reports to be printed and sent to them and I immediately said no. They had that classic look of surprise, but then I  gave them the link to the FUTRLI platform and explained that you don’t need to request accounts from me when things change, all you really need to do is click on the link again and you’ll see it in real time.

For Tim and I, we don’t want to have to be worrying about accounts. We’re building a global business in Online Candidate Referencing and to know we can test a theory and get a result showing what our position in 18 months time will look like is priceless to us.

Another thing that needs to be taken into consideration, is when you are scaling a business, the applications, offices etc need to have the ability to scale. The platform we use to consolidate all of our accounts, FUTRLI of course, and test our forecasting moving forward has meant that we can scale. The FUTRLI team have a very progressive development cycle that moves with our business.

Has it sped things up for you?

Lee: YES! Internally we’re always talking about 4 weekly cycles through the year, but then we have to switch that and turn it into a quarter. We might hit budget in our quarter but we haven’t in our 4 weekly period, so that was a real problem to us. An awful lot of people on the outside of the business don’t realise that we do that, but the Boards make it so easy for us to get those figures quickly.

TimWe sort of used to use a Google spreadsheet and sit there and laboriously smash it out. Then you’d come back to it later on and forget something or not be able to find it, it also wasn’t real time, so you’re constantly making iterations, and to be quite honest that’s a pain. So now to be able to do the scenarios and actually do correct budgets in something that’s linked to real-time data is amazing.

Has it improved the way you communicate as a business? 

Tim: We now have a huge number of investors that we need to keep constantly updated. So its fantastic to have something like the Boards available to us, that give us information right away, that we can actually present back to our investors. 

LeeAside from the Boards looking beautiful, when you have a real big global financial issue then you need to be able to report very, very quickly and as the outside world is not used to what you do internally, the Boards make it an awful lot easier.

Sum up the difference FUTRLI has made?

Tim: The significance of FUTRLI to’s success has been huge. When you think that we have data coming in from 3 countries all on different time zones, that needs to be analysed clearly, quickly and effectively in real time, then FUTRLI is just amazing – it makes our lives so much easier

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