Fast-Growth Regional Firm HM Accounting Saves 4.5 Hours a Month, Per Client, on Management Reports Giving More Time to Plan a Client’s Future, Not View the Past

Posted on 15th October 2015 in Customer Stories

Written by Amy Harris

Rebecca Ashton, Director at HM Accounting, reveals how FUTRLI allows her firm to drill down deep into the numbers and give SMEs access to information and data previously only available to the biggest of firms - 3minute read

HM Accounting is a family run business that provides high-touch bookkeeping and accountancy services.

Founded by Rebecca Ashton, a qualified accountant with 13 years’ experience across a vast range of sectors, the firm specialises in working closely with SMEs, local businesses and sole traders. Based in East Morton, West Yorkshire, HM Accounting offers a flexible service to its clients with a personal touch larger firms can rarely offer.

“We launched just over two years ago,” says Rebecca. “From day one we’ve focused on giving each client a highly tailored service that best suits their interests.

“At HM Accounting we are firm believers in using technology to give our clients every advantage possible – to give them that edge that helps them move forward with belief in what they are doing.”

Rebecca and her team utilise Xero, in conjunction with FUTRLI, to go beyond the traditional accountant and client relationship and to become genuine business advisors and valued partners

“FUTRLI helps us to move away from compliance and savings and towards adding value,” explains Rebecca. “FUTRLI’ automation and simplification of the reporting process, frees up time and resources for us to go through the numbers in detail, something that’s very difficult to do, or even impossible, when using spreadsheets or manual based reporting.

“That extra time can then be used in all sorts of ways to benefit our clients. We now have much more time to sit down and talk with our customers and focus on what they need to do to succeed.”

HM Accounting have found that some of their monthly management reports, which previously would have taken anything up to five hours, can now be produced in less than thirty minutes. The time gained allows the teams to focus on forecasting a client’s future, rather than try to sort and file a client’s past.

“With FUTRLI we also find that it is easier to illustrate our thoughts to our clients,” says Rebecca. “We can use the software’s visualisation tools to help business owners focus on what really matters.”

Rebecca’s team recently visualised a retail customer’s cashflow forecast to demonstrate which product lines were likely to help them hit the growth targets they had set themselves. With FUTRLI’ simultaneous three-way forecasting tool, HM Accounting were able to drill down into the numbers in a way simply not possible before.

“Our client was able to see with much more clarity what they needed to do and what product lines they needed to focus on,” explains Rebecca. “They quickly decided to drop lines that were not bringing in the results they expected and focus on those that were.

“Before they had had to rely on their gut or reporting figures that may have been several weeks or even months out of date. Now we give them up the minute, real-time information. That’s invaluable for them and has really made a practical difference to their bottom line.”

By adding FUTRLI to their tool kit, HM Accounting has been able to bring forecasting and budgeting techniques that were previously the preserve of large, resource rich companies to even the smallest of SMEs.

“FUTRLI is incredibly useful for smaller firms and sole traders,” says Rebecca. “Not only does it give business owners detail they never had before, it doesn’t matter if they aren’t experts with figures.

“With FUTRLI we can present the information to them in a manner they understand. It’s hugely exciting for them and us and opens up a huge world of potential.”

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