Design Resources for Your Business Makeover

Posted on 8th May 2017 in Business

Written by James Marren

Have you checked recently if your business is inadvertently wearing ‘socks and sandals’? If your business needs a makeover then read on. There are so many fantastic design tools online, many of which are free, that can make a huge difference to your brand. So many in fact, that we thought we’d help you out by sharing our research and saving you time scouring the web.

It wasn’t long ago that starting an online business was near impossible. Start-up costs were so astronomical, that you had to look for venture capital to get you started. As a result, not being able to test the water before huge investment led to spectacular business failure rates.

Thankfully, barriers to entry and initial risk have reduced thanks to the rise of cloud computing which allows many businesses to access enterprise-level software, you effectively “rent” the software instead of investing in your own on-premise setup.

In this blog, we’re going to focus on design tools that can take your ideas and make them a reality without hitting your bottom line. Tools that help you communicate, build your brand identity and captivate your audience, all with the main aim of creating flow down your sales funnel.

Design apps

Canva or Pablo are simple but powerful web-based image creators and editors. They allow you to easily and intuitively create stylish and contemporary infographics, ads, social media images, and more. The social media savvy amongst you will know that posts with images get far more engagement than those without. Fortunately, thanks to Canva and Pablo, you don’t need to spend lots of time or resources creating them.

Withoomph is perhaps the easiest way to create a beautiful logo for your business, even if you don’t really know a thing about graphic design. You just type in your name into the search bar and then add some keywords into another and you are instantly presented with a huge selection of different designs. Even if you don’t choose any of them, it’s a great way to get lots of ideas and to get inspired to move in a certain direction.

Squarespace gives you everything that you need to design and publish your website without writing code. Start by registering your chosen domain name and then your beautiful website or online shop is just a few clicks away. Unless you have really specific ideas for how you want your site to look, you can save a lot of time and effort, whilst still getting a great result, by using Squarespace.

Rocketspark is an intuitive website builder and e-commerce software that is part of the Xero ecosystem, while also being able to integrate with Quickbooks. It makes it easy for you to build a great looking website and keep it updated with fresh content. You can save thousands on the setup of a new website by building your website with Rocketspark and save a lot of time syncing it with a cloud accounts package.

Picking colours

Coloors is a fast colour schemes generator for designers and visual marketers. You can test and create colour palettes at the click of a button and we particularly like the ability to easily pick up a starting colour from any image that contains just what you’re looking for.

Paletton is a powerful colour picker by Adobe. This tool allows you to automatically select colours that follow certain colour rules based on whether they are complementary, adjacent, triads, or tetrads. It’s the best tool for those of you that are looking for something a little more advanced.

Read our post on free photography resources for your business 

Typography & Icons

Google Fonts is a fantastic resource that offers you hundreds of free, open-source fonts which have been web optimised. Add some personality to your brand by choosing one for your website and business communications.

What The Font! allows you to upload an image of a font that you really like to find out what it is. You can also use their chrome extension to find the closest matches in their database.

Find Icons is a site with the largest searchable free icons database in the world. With its advanced search filtering system, it’s possible for you to get the perfect icon for all your design needs.

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