Did You Spot Us on XU Magazine’s Front Cover and in the Centre Spread…?!
Posted on 26th September 2015 in The Forecast
Written by Amy Harris
There are over 300 Add-ons in Xero’s community but FUTRLI was the one selected to appear on a new community magazine’s front cover for their launch edition. If you can’t wait to get your hands on a copy of XU Mag, here’s a preview of our centre spread story… What better way to mark the […]
There are over 300 Add-ons in Xero’s community but FUTRLI was the one selected to appear on a new community magazine’s front cover for their launch edition. If you can’t wait to get your hands on a copy of XU Mag, here’s a preview of our centre spread story…
What better way to mark the launch of XU Magazine than celebrating the official launch of FUTRLI, a new global Xero Add-on. Our front cover stars, Co-Founders Hannah McIntyre and Amy Harris, had been using Xero for three years as business owners when the light bulb went off. We caught up with them to give you an exclusive XU Magazine preview of how this Financial Intelligence Add-on works for you, your practice and your clients.
“We love Xero. We love how beautiful it made our financial accounting…but…there was a but. We still relied on spreadsheets to get under the hood of our business despite trialling other Add-ons in this space. We built FUTRLI to solve our needs. We approached our research and design process from the business owners’ perspective. Prior to FUTRLI, we had a software business, which delivered granular financial snapshots for informed operational decision-making in the hospitality vertical. Operational, day to day business running, being key. Just like working with an external FD, we were jealous we didn’t have it for our own business.” McIntyre enthused.
Hannah continued, “Xero has excellent high-level financial reports but these focus on the accountant, not the business owner, their team or operations. All the KPIs relevant to running our business, made harder because we had two at the time, were impossible on-demand or effortlessly. Pre-set, high level pretty reports didn’t cut it for us either – they weren’t the real metrics we needed. Accurate balance sheet and profit and loss Cashflow forecasting further added to our headaches. We thought if we need a integrated approach with unlimited flexibility that’s quick and easy, do others?”
Harris revealed the next steps: “We set about validating this original hypothesis but 100+ interviews with businesses and accountants rapidly uncovered an even bigger need; as a tool for the accountant. These interviews exposed one of their biggest challenges. Supplying clients with the external FD role that they demand; without crippling their profit margin or pricing themselves out of the market. FUTRLI was born. Just like Xero, it’s a cloud platform so you leverage technology to work harder for you.”
FUTRLI informed us that they tested their hypothesis again with a target to get 100 people to sign up to a beta programme but in less than 8 weeks, over 700 people had. Turn the page for XU Magazine’s FUTRLI 101 of the Add-on everyone’s talking about…!
To read the full article and so much more, subscribe to XU Magazine here
Massive thanks to Wes, David and the XU team for being awesome. #monch