Learn the 5 Best Higher Education KPIs to Measure

Posted on 30th May 2017 in KPIs

Written by Freya Hughes

Students might be out partying, but it’s up to you to be building the success of your higher education institution. As with any industry focused on improving lives, there are countless control factors which need attention. Measuring KPIs will make you closer to the numbers in your business, so read on to learn what to keep your eye on.

If you’re the Head Teacher or Dean of a higher education institution, your focus should be on your students, so we’ve made thinking of KPIs that much easier by listing our top five below.

Visit our KPI Library for a little extra inspiration. We’re open all hours so you can study the best KPIs when it suits you.

1. Student to teacher ratio

Measure how many students are admitted per class, per teacher. Large classes with just one teacher can mean that students will have less support than is required. In higher education this is a norm but when teaching a difficult subject, students (and even some parents) expect to be nurtured.

If you have a low student to teacher ratio, you’re doing well. This is something that can be your USP when attracting prospective staff and students, as it looks as if plenty of contact time and support will be available. Calculate this KPI here.

2. Student attendance rate

By measuring how frequently students attend their classes, you’ll get an idea of student satisfaction and engagement. A low attendance rate should raise alarm bells, giving you the opportunity to investigate into why students aren’t turning up. Are the teachers not engaging enough? Is the workload too high?

There are a myriad of reasons this rate might be low, so ensure you have a constant dialogue with your staff so you might be able to prevent the problem. Sometimes it can be a positive if there’s plenty of coursework to be completed. Measure attendance rates with ease.

3. Course completion rate

This metric measures the proportion of students that complete their course. If the majority complete, you don’t have anything to worry about (and you can reward your staff!). However, if a small amount of students finish a given course, you need to ask questions. Is the course too difficult? Is the workload unreasonable? Does the institution have the correct materials for students to use?

In a similar way, students hitting their predicted grades will signify strong teaching ability. This becomes a measure in itself of the success of the institution and often goes towards the ranking they’re given in university leaderboards. Measure course completion here.

4. International students %

In higher education, many students flock overseas to attend different universities. These students often have different requirements to students hailing from the country your institution is in, such as additional storage, holiday accommodation and additional support from staff if there’s a language barrier.

Not only this, higher education institutions often increase fees from international students, meaning a chance of increased revenue. Measure this metric to keep track of how many students from abroad you have per year and aim to increase this for next time. Not only will it earn you cash, it’ll have a positive effect on diversity within the student population. Learn how to work this KPI out here.

5. Drop out rate

Obviously, you’re going to want to keep this low. Reasons for this metric to be high include disengagement, staffing issues or uninspiring course content. To keep this figure low, try to meet with staff regularly and ask if there are any students that might be thinking of dropping out. Additional support for those students might be able to win them back. Learn more about drop out rates.

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