Our Future is ‘FUTRLI’: Why We’ve Re-Branded And Launched White Labelling

Posted on 23rd January 2017 in The Forecast

Written by Amy Harris

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

Why we’ve rebranded

For some, this news might come as a surprise. However, for over a year, Hannah and I agreed that the name ‘CrunchBoards’ wasn’t helping us to define our purpose. Our ‘why’. The business continued to grow rapidly but while we tackled new user challenges, acquired customers, hired fresh faces and entered new markets, we became more and more concerned that the name was working against us.

Externally in the market, we were confused with being just another ‘number-crunching’ reporting app that focused only on data visualisation. Internally, it did nothing for our culture.

It took us a long time to get here but we are so glad we followed our own advice and looked to the future. We wanted our words to work harder for us, clearly and concisely, and now they can. We help our customers to forecast tomorrow, understand today and action a better future for their business. FUTRLI (pronounced Future-lee) is for our future. It helps to unite our growing team to deliver on our core values by truly understanding what they mean and how they are part of it. These powerful words will help us all to make the right decisions and stay resolutely focused on our goal.

Proudly plastered on the wall in Brighton, our HQ, is the quote: “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” Change is never an easy process yet, we expect all our customers to embrace change, by investing in their future with a new, better way of working. If we were scared of changing ourselves, we wouldn’t be able to move forwards and inspire others to take action. This change is greater than just a name, FUTRLI is a better future for everyone.

White labelling is live. It’s about your brand, not ours

It’s a competitive world out there. Whether you are competing to win or retain new clients in your accounting firm, or simply to get your team’s full attention as a business owner. White-labelling is exactly what you’ve been waiting for – the focus 100% on you. It’s a complete experience on the mobile and web so you are, quite literally, putting your brand into the palm of your client, or team members’, hands.

So, while we love our new look, we will not be offended if you don’t. In fact, we encourage you to embrace white-labelling and make FUTRLI, yours. The entire experience, from the emails and notifications you receive to the appearance of your Insights and Forecasts, FUTRLI will appear as an extension of your own brand. You and your team will not know that we are the engine powering things in the background. The software will appear as if it has been designed by you.

Because this is true white labelling, we’ll provide you with your own unique custom URL which you will distribute to your team automatically via our invite process: e.g www.myawesomefirm.FUTRLI.com. This will be fully branded with your firm’s colours and you can also include your business Twitter feed as further personalisation on the log-in page. During the consultation process, we will tailor every app element within FUTRLI to you, to ensure seamless branding and personalisation. To set up your White Labelled version of FUTRLI, please contact us.

Bring on the future

We couldn’t think of a better way to start 2017. We’re still less than 3 years old and in that time we’ve invested heavily in building core functionality on a scalable development infrastructure to get us from year 1 to year 10. We’re always looking ahead and focused on tomorrow. Our rebrand and the release of white-labelling is an enormous milestone and marks our next growth phase. This is the end of our ‘beginning’ and the start of a very exciting New Year.

All that’s left to say is a big thank you to Charlotte, Hannah’s youngest, for helping us celebrate.

Celebrating the Rebranding of Futrli

Amy, Hannah, (Charlotte) and the very proud FUTRLI team