Turning Forecasts Into Funding
Powered by Futrli x Swoop
At the end of 2024, over 650,000 UK businesses were in significant financial distress — with critical distress up 50% year-on-year. And with 82% of small business failures driven by cash flow issues, the message is clear:
Cash flow isn’t just a metric — it’s a matter of survival.
In this session, we’ll unpack how accountants can step up as strategic advisors in this landscape — helping clients not only stay afloat but thrive, as well as preparing them the ever changing economic environment.
Featuring real-world insights from Sarah Bedford (HMB Accountants) — a practitioner who’s using forecasting and finance tools to transform her client relationships.
Register Today

In this session, you’ll learn how to:
How to start meaningful funding conversations
How forecasting can bridge the gap between insight and action
How to combine the power of Futrli & Swoop to support SME success
The Speakers
Customer Success Manager at Swoop and Ex-Head of Customer Success Futrli, has over 5 years experience building advisory processes with accountants from conception to delivery. He's also an excellent chef.
Sarah is a qualified accountant and Director at HMB. Over the last decade she has played a pivotal role in leading the firm’s transformation from a traditional, manual practice into a fully digital one. With a passion for utilising key tools and software to help business owners unlock their financial data, she focuses on turning numbers into meaningful insights.
What our customers are saying

“It's a kick-ass cash flow forecasting software because it works beautifully.”

“The Futrli team have been fantastic. The platform has been beneficial to both my practice and my clients.”