Business Coaches Are Stealing Your Advisory Clients

Did you know that business coaches are winning advisory opportunities that should belong to accountants and bookkeepers?

They are stepping into the advisory space, offering guidance on cash flow, profitability, and business growth, areas where YOU have the financial expertise they don’t.

Yet, clients are turning to them instead of you. Why? Because they package their services, communicate their value, and sell advisory in a way that deeply resonates with business owners.

It’s time to reclaim your rightful place as the go-to advisor.

Join us on the 24th of March at 1:00PM with industry experts Amanda C.Watts & Tim Burrow. They will share how to leverage your financial expertise as your greatest asset, craft advisory services that clients can’t resist, and have the right conversations that business owners want to pay for.

Meet the Speakers

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You'll learn:

Why business coaches are winning—and how to turn the tables

How to leverage your financial expertise as your secret weapon

Packaging advisory services that clients can’t resist

Proven strategies to sell your value and win higher fees

How to add £500K in advisory revenue in just 10 hours a week

The Speakers

Gerty Bester is an accountant by trade but a technologist by nature, seamlessly blending her expertise in accounting with a passion for innovation. With a career spanning continents, she has delivered award-winning products and championed sustainable solutions.

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At Sage, Gerty played a pivotal role in the launch of Sage for Accountants and contributed significantly to building Sage’s MTD ITSA solution, helping businesses adapt to evolving regulatory demands. Now, she focuses on carbon accounting and ESG solutions at Sage Earth, guiding businesses on their journey to net zero. Known for her collaborative approach, Gerty combines strategic thinking with a commitment to mentoring others and fostering creative problem-solving. In her spare time, she enjoys inventing, reading, and the occasional bit of wordplay.

Gerty Bester

Enterprise Relationship Manager

Sage

Amanda C. Watts is a business growth strategist, author, and speaker specializing in helping accountants build profitable, impactful firms. As a founder of Oompf Global, Amanda combines innovative marketing with practical strategies to empower professionals to attract ideal clients, scale sustainably, and thrive in today's competitive landscape.

Amanda C. Watts

Founder

Business Advisor Academy

With six years of experience in the accountancy industry as well as a breadth of financial risk knowledge, Tim has supported practices in navigating through digitisation, value proposition and customer success plans.

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Tim is well placed to give advice to accountants on providing the best customer experience for their clients.

Tim Burrow

Hybrid Practice Success Manager

Sage

What our customers are saying

“It's a kick-ass cash flow forecasting software because it works beautifully.”

Willem Harrhoff

Director, DoughGetters

“The Futrli team have been fantastic. The platform has been beneficial to both my practice and my clients.”

Sharon Hirsch

Director, Argus Accounting