Futrli named Xero’s Practice App of the Year 2018

Futrli has been announced as Xero's Practice App of the Year 2018. CEO, Hannah Dawson, explains the significance of the award and Futrli's future plans.

Ron Pearson

Xerocon 2018 - Xero and beautiful business, a success story

It has been a fantastic event with the accounting community and many interesting companies! Highlights ranged from the zip-line to sporadic visits from MTD Dexter and, for us, the icing on the cake – our win of Practice App of the Year. Our CEO, Hannah Dawson, gave us her thoughts on what this means for the company.

Xerocon 2018
It has been a fantastic event with the accounting community and many interesting companies! Highlights ranged from the zip-line to sporadic visits from MTD Dexter and, for us, the icing on the cake – our win of Practice App of the Year.

This year has been full of massive milestones for Futrli, and I want to start by saying how proud I am of our team. To receive this award has been the perfect final win to top off an excellent year, and will be the fuel for our fire in the coming one.

Building Futrli over the last four years has had its challenges. Such fast growth has been overwhelming, but so rewarding for the management. Thinking back to receiving Xero’s Emerging Add On Partner of the Year back in February 2015 to now, merely three and a half years later, receiving Best Practice App of the Year is truly mind-blowing. It’s a tribute to and a reflection of the hard work and dedication our team puts in every day, as well as the support from our partners and their investment in their clients’ futures as well as their own.

To receive this award has been the perfect final win to top off an excellent year, and will be the fuel for our fire in the coming one.

To win Practice App of the Year is a massive achievement for us. I couldn’t be happier with the support and recognition this award has brought us. The response was huge. In addition to an ecstatic team on-site, we had an equally celebratory team back in our offices at home in Brighton and, when they finally woke up, those in our Australian bases. It didn’t stop there, either. We’ve had partners, associates, and contacts reaching out over social media and in person at the event from all around the globe to express their congratulations.

The response, for me, reiterated the reach Futrli has and the power of its benefits for firms and businesses. We want advisors looking up in the process of analysis of client data. Up from their desks and towards the people they’re supporting. Forget hours spent on reports – we want you to do that in seconds and to spend your time supporting your clients in accounting. Not forgetting looking up in terms of growth and expansion, for themselves and for their clients.

I’m excited about the future and what it holds for Futrli and our partners. This is an affirmation of our hard work so far. Going forward, we’ll be investing in building cutting-edge technology that will turn business finance on its head. For us, forecasting methods and reporting are just the beginning.

Futrli is proud of having received this industry award and will continue to produce high-quality cash flow forecasts through quantitative methods, using historical data.

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