Helen Cockle

COO
Back to Futrli's Team page

I lead our Customer Operations Team globally and whether you are a customer, a nearly customer or just an inquisitive software browser, it will be my brilliant team that will support you along the way. With over 22 years supporting accountants and having run two businesses of my own, I hope I know what our customers need!

Lover of sausage dogs, antique fairs, blue lights and spiders.

Blog Posts

Financial KPIs and Metrics for Small Business Reporting

Learn which financial KPIs and metrics every small business should be adding to their KPI dashboard and reporting, and why they’re important!

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What is Zero-based Budgeting: Advantages & Disadvantages

Zero-Based Budgeting means starting from zero every time you plan a budget and it could be a way to keep a closer eye on your businesses finances.

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Cloud Accounting Security: Is it Safe?

Learn whether cloud accounting is safe for your small business, and the best practices you can follow to improve security when moving your data to the cloud.

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What Is A Balance Sheet? Definition, Template & Examples

Business finance can get complicated, but an up-to-date balance sheet means you always know what’s going on and where your money is.

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Types of Business Insurance for Small Businesses

Find out what types of business insurances small businesses should have, and which are required by law.

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Chart of Accounts - what it is and why it is important

Read our guide to what a chart of accounts is, how it works, its different parts, and why it is useful.

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What is Ledger Balance? Ledger vs Available Balance

Learn everything you need to know about Ledger Balance, including what it is, why it's important, how it's calculated, and how it differs from Available Balance.

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Credit default swaps - what they are and pros and cons

Read our guide to what credit default swaps are, their benefits and disadvantages, and how to buy one yourself.

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What is a Chamber of Commerce and what is its role?

Read our guide to what a Chamber of Commerce is, how it works, and how it can help your business grow and succeed.

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What is an Invoice & what is it used for?

Learn everything you need to know about invoices, with our Ultimate Guide to Invoicing. This includes what an invoice is, invoice types, and what they're used for.

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Aged Debtors Report: What is it & why is it important?

Learn everything you need to know about the Aged Debtors Report, including what it is, what it’s used for, and why it’s important to understand.

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Days Sales Outstanding (DSO): Formula & Meaning

Learn everything you need to know about Days Sales Outstanding (DSO), including what it means, why it's important, and how to calculate it.

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Incremental Cash Flow: Definition, Formula & Examples

Learn everything you need to know about Incremental Cash Flow, including what it is, why it's important, common difficulties, and how to calculate it.

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Debtor Days Calculation & Formula

Learn what the debtor days calculation is, how to calculate it and why the debtor days ratio is important, with our easy-to-follow guide & examples.

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Operating Cash Flow: Definition, Formula & Examples

Learn everything you need to know about Operating Cash Flow, including what it is, why it's important, and how to calculate it.

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An introductory guide to debt securities in investment

Read our introductory guide to debt securities, what they are, and how they are used.

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BIC and SWIFT codes in international payments - explained

Read our introductory guide to BIC and SWIFT codes, what they are, and why they are used.

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A guide on how to improve payment security in your business

Read our guide to PCI compliance in Australia and methods for secure payment in your business.

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A guide to accounting and bookkeeping for small businesses

Read our introductory guide to accounting and bookkeeping for small businesses.

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Value-based pricing - what it is and how to implement it

Read our introductory guide to value-based pricing and how to implement it in your business.

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Top tips for avoiding late invoice payments in your company

Read our introductory guide to late client payments and how to avoid them.

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A guide to what a company's competitive advantage is

Read our introductory guide to the different types of competitive advantage and how to gain it for your business.

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Cash flow forecasting - why it is important and process

Getting a better grasp on future cash flow is crucial in strategic planning. A cash flow forecast shows your business's likely future revenue and expenses. This is why we've compiled this short guide to creating your business's cash flow forecast.

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Annual plans - what they are and how to develop one

Read our guide to what annual operating plans are and how to develop one for your company.

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A guide to insolvency - what it is and how to manage it

Read our introductory guide to what insolvency is and how to manage it.

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How to develop a successful business model for your company

Read our introductory guide to developing a business model for your company.

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An introductory guide to point of sale (POS) systems

Read our introductory guide to choosing the best POS sale systems for your business.

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Guide to calculating the weighted average cost of capital

Read our guide to the weighted average cost of capital and how to calculate it for your business.

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Cost of goods sold - what it is and how to calculate it

Read our short guide to what the cost of goods sold is, and how to calculate it.

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Introductory guide to calculating payroll for your company

Read our introductory guide on how to calculate payroll for your company.

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GST - definition, how to register, and how to calculate it

Read our guide to goods and services tax (GST), how to register, and how to calculate it.

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A guide to free cash flow - definition and formula

Read our short guide to what free cash flow is, and how to calculate it for your business.

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Customer acquisition cost - definition and formula

Read our guide to what customer acquisition cost is, and how to calculate it.

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A guide to calculating the churn rate for your business

Read our guide to what your business's churn rate is, and how to calculate it.

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A guide to calculating the effective annual interest rate

For companies extending credit, it is crucial to understand how interest rates are calculated. But not just that - even if you are using credit for your business financing, it is critical to understand these matters. This is why we've compiled this short guide to calculating an effective annual interest rate (EAR).

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A guide to obtaining an Australian Business Number (ABN)

Read our guide to what an Australian Business Number (ABN) is, and how to apply for it.

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Guide to the cost of starting a business in Australia

Read our introductory guide to the cost of starting a business in Australia.

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Futrli's account to calculating your cash conversion cycle

The cash conversion cycle (CCC) can help you understand the amount of time it takes to collect cash from sales of your inventory. It is an important tool for small business owners - that is why we've compiled this short guide to making a cash conversion cycle calculation.

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A guide on what gross misconduct is and how to manage it

Read our guide on what gross misconduct is, and how to manage it in your business.

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Exchange-traded funds (ETF) - definition and pros and cons

Read our introductory guide to exchange-traded funds, what they are, and pros and cons.

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Establishing a successful employee retention strategy

Read our guide to establishing a successful employee retention strategy for your company.

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Electronic invoicing - what is it and why is it useful

Read our short guide to e-invoicing in Australia, its perks, and how to get started.

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What are digital currencies and cryptocurrencies?

Read our introductory guide to what digital currencies and cryptocurrencies are.

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Debt vs equity financing - definition and pros and cons

Read our short guide to the pros and cons of debt financing and equity financing.

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Establishing a customer success strategy for your business

Read our guide to establishing a customer success strategy for your business.

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The ultimate cash flow combo for all Australian SMEs

Marmalade has just launched in Australia and offers the world-first invoice payments platform that empowers businesses to take complete control of their cash flow and get invoices paid instantly. As part of this launch, they are giving every small business that registers with them a FREE annual Futrli Predict licence (worth over $500AUD).

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Guide to competitive research and competitive benchmarking

Read our guide to what competitive research and benchmarking are, how they work, and why they're useful.

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Call options vs. put options - definition and difference

Read our introductory guide to what call and put options are and how they differ.

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Business valuations - definition, impact, and methods

Read our guide to what business valuations are, the impact they can have, and the methods for valuations.

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A guide to improving customer relationship management

Read our guide to what customer relationship management is, and what software to use.

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Automatic reconciliation - definition, and pros and cons

Read our guide to automatic reconciliation, what it means, and its pros and cons.

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Futrli's guide to the Accounting Rate of Return (ARR)

Read our guide to the Accounting Rate of Return (ARR), why it is useful, and how to calculate it.

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A guide to successful delegating in (small) business

Read our introductory guide to delegating effectively in (small) business.

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5 steps to successfully managing your company's cash flow

Read our short guide introducing five steps to improving your company's cash flow management.

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10 tips for establishing your customer retention strategy

Find out how to establish a successful customer retention strategy by reading our 10 top tips.

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Our new AWS servers put Futrli in hyperspeed

We’ve switched to AWS servers, meaning we can speed up our connection to firms and business globally. Benefit from: Speed: the main takeaway is that Futrli will run at hyper speed in the southern hemisphere Security: the nature of AWS servers means your data is even more secure than ever Used by Airbnb, Spotify and […]

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What open banking means for SMEs

Open banking is one of the key terms of 2018 already. We hear from Conrad Ford, CEO of Funding Options, to find out more about what it is, and what it means for SMEs.

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Accountex 2018: the best bits

If you’re one of the hoards of accountants who flocked to the UK’s flagship event Accountex, in London’s Docklands each year, you’ll know that the event is a big deal for attendees and exhibitors alike. We met and heard from the movers and shakers of the industry, and learnt of the latest battles. Those of […]

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All forecasts are not created equal. That’s why you need prediction software. Yes, you really do.

Predict is for your unique business and gives you the whole future picture of it. The way that it effortlessly pulls every transaction apart, understands the differences between every account type, calculates VAT accurately and combines this logic with smart algorithms to predict daily activity and cash impact, means you basically have a team of virtual CFOs working for you every moment, of every day.

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How cash flow forecasting boosts business growth

Forecasting is your bespoke map of potential futures for your business. Build a strong growth plan to act as a springboard to get you to where you want to be. It’ll educate you on the best path to take and warn you of the pitfalls you may face on the way. May the road to […]

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Free photography resources for your business

Images Rawpixel offers you a great selection of fully licensed free photos, vectors and PSD mockups. As they say, “Stock photos aren’t cool”, and they’re determined to provide the solution. If you are looking for images with a contemporary and ‘real’ feel, then we recommend you check them out next time you’re looking for that ‘perfect’ image. […]

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Be smarter with your business's paid social with these 7 tips and tricks

Are you putting your money in the right place? Here are seven tips and tricks for cracking the code of paid social.

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Do business owners need to understand accounting?

Never be ignorant of an aspect of your business You don’t know what you don’t know. But your accountant does. They have a responsibility to help you connect to your business finances. Identify the gaps in your knowledge and have your accountant make you a forecast if you haven’t already.

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Perfecting your client acquisition strategy for your accountancy firm

Expand your books, perfect the ultimate client acquisition strategy for your firm.

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What happens when you start thinking ‘What if’? An introduction to scenario planning

Your clients ask 'what if' every day. Now, you can ask it too. Give your clients the data-led advice they need to make thier decisions.

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PDF reports or live dashboards: how do you choose for your clients?

PDF reports and live dashboards are both advantageous for different reasons. Find out which is better for you and your business.

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Why successful business owners no longer rely on historical financial reports but on cash flow forecasting and 3-way forecasting

Successful business owners no longer rely on historical reports, instead they’re combining the power of the cloud to look to the future and monitor the present and past.

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Bounce Back Series: How Graeme Tennick focused on strategy for clients and grew his accounting firm during lockdown

In our latest Bounce Back article, Graeme Tennick, founder of Graeme Tennick & Co Accountants, based in the North East, explains how a commitment to going beyond compliance has helped the firm grow rapidly during 2020.

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Bounce Back Series: How one accounting firm delivers more value for clients while increasing revenue and reducing contact time

In another Bounce Back feature, we speak with partner and head of BDODrive, Mark Sykes, on how they adapted to the challenges of lockdown for clients and how it is breaking the time-for-hours equation with better results for the businesses it serves.

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Bounce Back Series: How Brighton gym TheBox kept its nerve and its members by shifting online overnight

In another Bounce Back article focusing on the gym sector, we speak to TheBox co-founder and gym owner Helen Shalcott on how the innovative boutique gym is keeping clients fit at home and primed to get back to the gym post-lockdown.

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Bounce Back Series: How design agency, Clearleft, uses strategy and planning to avoid the fear of the future

Clearleft co-founder, Andy Budd, and operations director, Jessica Jebari, explain how building the agency on solid financial foundations gave Clearleft the freedom to support its team and clients.

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Bounce Back Series: How Rhino Recruitment put down solid foundations to emerge from COVID-19 stronger

The construction sector was one of the last to go into lockdown, with some parts of the industry remaining open well after the rest of us were huddled in our homes mastering the art of Zoom.

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How Tech Recruitment Specialist James Chase is building for the future during lockdown: Bounce Back Series

In another Bounce Back article, we chat to Phil Lewis and Matthew Quinn at a recruitment firm in the Brighton region, James Chase, about their plans to emerge from lockdown stronger.

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What if you could create multiple what-if kind of scenarios in seconds?

Planning the future (forecasting) is essential for the longevity of your business, and your financial forecast is the beating heart of your operation. But what happens when the day-to-day running of your business takes up too much of your time for the actual navigation and altering of your pre-existing income statement or operating expenses? This blog is here to show you how our latest release of what-if scenarios has just made your forecasting life even easier.

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How do you measure KPIs to improve business performance?

Every business needs to measure its success. Whether you're using metrics to make improvements, track trends and have something to celebrate, keeping track of your business is essential to your success.

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