Helen Cockle

COO
Back to Futrli's Team page

I lead our Customer Operations Team globally and whether you are a customer, a nearly customer or just an inquisitive software browser, it will be my brilliant team that will support you along the way. With over 22 years supporting accountants and having run two businesses of my own, I hope I know what our customers need!

Lover of sausage dogs, antique fairs, blue lights and spiders.

Blog Posts

Futrli's account to calculating your cash conversion cycle

The cash conversion cycle (CCC) can help you understand the amount of time it takes to collect cash from sales of your inventory. It is an important tool for small business owners - that is why we've compiled this short guide to making a cash conversion cycle calculation.

Read story

Gross misconduct - explained

Most (small) business owners will be familiar with the concept of gross misconduct. The term describes employee behaviors that can justify immediate termination of their contract. While gross misconduct can take a number of different shapes, most will, in some form or the other, constitute a serious breach of company policies. What constitutes gross misconduct is an irreparable disruption of the employee-employer relationship. Gross misconduct can have serious consequences, such as instant termination of the employment without paying the employee any pay in lieu of notice.

Read story

Futrli's guide to exchange-traded funds (ETF)

If you have tipped your toe in the world of investment funds, you might have come across what is called 'ETFs'. This stands for exchange-traded funds - these funds can be of interest to an investor because they combine the diversification potential of a mutual fund with the ease of stock trading. This is why we've compiled this short guide to ETFs and how they work.

Read story

Futrli's guide to successful employee retention

While finding good people for your company, keeping them is equally as - if not more - important. The cost of a high personnel turnover can be significant. Good employee management can mean top talent is more engaged and will stay with your organization longer.

Read story

Futrli's guide to electronic invoicing

Is your business located in Australia? Electronic invoicing can save you valuable time and provide a convenient method to exchange information between you and your customer. This is why we've compiled this short guide to e-invoicing, its perks, and how to get started.

Read story

Futrli's guide to digital currency

Digital currency has made headlines over the past years - in an increasingly digitized world, it is key for modern business owners to understand what digital currency is and how it works.

Read story

Futrli's guide to debt vs equity financing

When aiming to grow your business, the question of which financing strategy to use is key. Whether it is crowdfunding, institutional investors, or loans - there is no shortage of options. However, two of the most common sources of financing are debt and equity. We have compiled a short guide to the pros and cons of each of those methods.

Read story

Futrli's guide to establishing your customer success strategy

Having a good strategy for customer success can help your company grow and improve your customer retention. We understand that customer success is not as easy as it sounds, so we've compiled this guide to creating a successful customer success strategy.

Read story

The ultimate cash flow combo for all Australian SMEs

Marmalade has just launched in Australia and offers the world-first invoice payments platform that empowers businesses to take complete control of their cash flow and get invoices paid instantly. As part of this launch, they are giving every small business that registers with them a FREE annual Futrli Predict licence (worth over $500AUD).

Read story

Futrli's guide to competitive research and competitive benchmarking

Successful competitive analysis is a cornerstone of growing a business. Competitive research is usually done with relevant metrics while investigating how other companies achieve what they do. We have compiled a short guide on competitive benchmarking and how to utilize it best to gain market advantage for your business.

Read story

Call options vs. put options - a Futrli guide

When thinking about different investment options, it is key to understand the difference between call options and put options. While they are both derivatives, meaning that their price movements are based on the price movements of other financial products, there are some key differences. This is why we've compiled this short guide on call and put options.

Read story

Futrli's guide to business valuation

Whatever size or age your business is, a business valuation is an important process that can show the value of your business and your efforts. Business valuations help improve (small) business owners' financial planning and are valuable for investment purposes. This is why we've compiled this short guide on business valuation.

Read story

Futrli's guide to improving your customer relationship management

CRM stands for customer relationship management. It refers to methods and procedures used by a firm to develop and sustain good connections with its clients. Small businesses' development and success are dependent on their strong relationships with customers, which is why CRM tools offer a good solution for managing your customer relations effectively.

Read story

Futrli's guide to automatic reconciliation

Manual bank reconciliation is time-consuming and error-ridden - so what is the alternative? Automatic bank reconciliation could be the solution you were looking for!

Read story

Futrli's guide to the Accounting Rate of Return (ARR)

If you're making a long-term investment, it's critical to monitor your plans and budgets on a regular basis. The Accounting Rate of Return (ARR) is one of the most effective ways to measure the prospective profitability of an investment, making it a valuable tool for deciding which capital asset or long-term project to invest in. It is a great tool for making you a successful investor.

Read story

Futrli's guide to successful delegating for (small) business

Managing your team effectively is not easy - we at Futrli know that. That's why we've compiled this guide to delegating effectively. (Small) business owners usually have a lot on their plate - this is why it is key to delegate tasks. Successful delegation will make your life as a (small) business owner considerably easier.

Read story

Futrli's guide to successful cash flow management

Keeping an eye on your cash flow is key for small and medium-sized businesses. Issues with your cash flow might immobilize your company, leaving you in a position where you're unable to pay your bills. As a result, ensuring that you have a positive cash flow should be an essential component of your business plan.

Read story

Futrli's 10 tips for successful customer retention

Retaining a current customer is easier and more profitable than gaining a new one, with studies showing that it costs anywhere from 5 to 25 times as much to acquire a new consumer. As a result, developing brand loyalty among your clients may be the key to long-term success. Futrli wants to help (small) businesses improve their customer retention strategies.

Read story

Our new AWS servers put Futrli in hyperspeed

We’ve switched to AWS servers, meaning we can speed up our connection to firms and business globally. Benefit from: Speed: the main takeaway is that Futrli will run at hyper speed in the southern hemisphere Security: the nature of AWS servers means your data is even more secure than ever Used by Airbnb, Spotify and […]

Read story

What open banking means for SMEs

Open banking is one of the key terms of 2018 already. We hear from Conrad Ford, CEO of Funding Options, to find out more about what it is, and what it means for SMEs.

Read story

Accountex 2018: the best bits

If you’re one of the hoards of accountants who flocked to the UK’s flagship event Accountex, in London’s Docklands each year, you’ll know that the event is a big deal for attendees and exhibitors alike. We met and heard from the movers and shakers of the industry, and learnt of the latest battles. Those of […]

Read story

All forecasts are not created equal. That’s why you need prediction software. Yes, you really do.

Predict is for your unique business and gives you the whole future picture of it. The way that it effortlessly pulls every transaction apart, understands the differences between every account type, calculates VAT accurately and combines this logic with smart algorithms to predict daily activity and cash impact, means you basically have a team of virtual CFOs working for you every moment, of every day.

Read story

How cash flow forecasting boosts business growth

Forecasting is your bespoke map of potential futures for your business. Build a strong growth plan to act as a springboard to get you to where you want to be. It’ll educate you on the best path to take and warn you of the pitfalls you may face on the way. May the road to […]

Read story

Free photography resources for your business

Images Rawpixel offers you a great selection of fully licensed free photos, vectors and PSD mockups. As they say, “Stock photos aren’t cool”, and they’re determined to provide the solution. If you are looking for images with a contemporary and ‘real’ feel, then we recommend you check them out next time you’re looking for that ‘perfect’ image. […]

Read story

Be smarter with your business's paid social with these 7 tips and tricks

Are you putting your money in the right place? Here are seven tips and tricks for cracking the code of paid social.

Read story

Do business owners need to understand accounting?

Never be ignorant of an aspect of your business You don’t know what you don’t know. But your accountant does. They have a responsibility to help you connect to your business finances. Identify the gaps in your knowledge and have your accountant make you a forecast if you haven’t already.

Read story

Perfecting your client acquisition strategy for your accountancy firm

Expand your books, perfect the ultimate client acquisition strategy for your firm.

Read story

What happens when you start thinking ‘What if’? An introduction to scenario planning

Your clients ask 'what if' every day. Now, you can ask it too. Give your clients the data-led advice they need to make thier decisions.

Read story

PDF reports or live dashboards: how do you choose for your clients?

PDF reports and live dashboards are both advantageous for different reasons. Find out which is better for you and your business.

Read story

Why successful business owners no longer rely on historical financial reports but on cash flow forecasting and 3-way forecasting

Successful business owners no longer rely on historical reports, instead they’re combining the power of the cloud to look to the future and monitor the present and past.

Read story

Bounce Back Series: How Graeme Tennick focused on strategy for clients and grew his accounting firm during lockdown

In our latest Bounce Back article, Graeme Tennick, founder of Graeme Tennick & Co Accountants, based in the North East, explains how a commitment to going beyond compliance has helped the firm grow rapidly during 2020.

Read story

Bounce Back Series: How one accounting firm delivers more value for clients while increasing revenue and reducing contact time

In another Bounce Back feature, we speak with partner and head of BDODrive, Mark Sykes, on how they adapted to the challenges of lockdown for clients and how it is breaking the time-for-hours equation with better results for the businesses it serves.

Read story

Bounce Back Series: How Brighton gym TheBox kept its nerve and its members by shifting online overnight

In another Bounce Back article focusing on the gym sector, we speak to TheBox co-founder and gym owner Helen Shalcott on how the innovative boutique gym is keeping clients fit at home and primed to get back to the gym post-lockdown.

Read story

Bounce Back Series: How design agency, Clearleft, uses strategy and planning to avoid the fear of the future

Clearleft co-founder, Andy Budd, and operations director, Jessica Jebari, explain how building the agency on solid financial foundations gave Clearleft the freedom to support its team and clients.

Read story

Bounce Back Series: How Rhino Recruitment put down solid foundations to emerge from COVID-19 stronger

The construction sector was one of the last to go into lockdown, with some parts of the industry remaining open well after the rest of us were huddled in our homes mastering the art of Zoom.

Read story

How Tech Recruitment Specialist James Chase is building for the future during lockdown: Bounce Back Series

In another Bounce Back article, we chat to Phil Lewis and Matthew Quinn at a recruitment firm in the Brighton region, James Chase, about their plans to emerge from lockdown stronger.

Read story

What if you could create multiple what-if kind of scenarios in seconds?

Planning the future (forecasting) is essential for the longevity of your business, and your financial forecast is the beating heart of your operation. But what happens when the day-to-day running of your business takes up too much of your time for the actual navigation and altering of your pre-existing income statement or operating expenses? This blog is here to show you how our latest release of what-if scenarios has just made your forecasting life even easier.

Read story

How do you measure KPIs to improve business performance?

Every business needs to measure its success. Whether you're using metrics to make improvements, track trends and have something to celebrate, keeping track of your business is essential to your success.

Read story