The Essential KPIs for Building Your Brand: Performance Indicators
Whatever industry your business falls into, you need to have a marketing plan for your services/products to get the word out about your company. Marketing, in particular, content marketing, is about creating interesting literature that connects to a potential customer’s emotional streak. Your target market should be the first marketing tactic you set out to do. The following are indicators to help you measure your content marketing efforts and determine what’s working, or not.
Marketing Metrics for building your brand
Traffic per time period
It’s good practice to measure this weekly or monthly (depending on the size of your business), so you can plan how to increase this figure for the next period. Are you ranking well on Google? Is your social media pushing traffic to your website?
Engagement % per post
On social media, this is easy as Facebook, Twitter and Instagram all have an ‘Insights’ tab, in which you can see who’s looked and reacted to you. You’ll need to look into software such as Google Analytics to see how many site users you’re getting, and this will also show you how long people stay on each page, click-throughs and more.
Satisfied readers %
Have you made your website rich in information? You can have some fun with your content marketing and if done right, it’ll result in brand loyalty and increase the chances of referrals and repeat business.
Key Performance Indicators for Building Your Brand:
-Unique visitors/monthly page views
-Percentage of repeat visitors to your website
-Percentages of newsletter subscribers (to increase customer loyalty)
-Posts with the most comments or shares on social media channels: Facebook, Twitter, LinkedIn, etc. [Numbered lists should be avoided]
-Engagement (return clicks, shares) Your content is what your users look directly at. It’s important that you keep your content fresh and interesting.
-Reach: potential audience size on social media channels (Facebook, Twitter, etc)
-Building a brand through a partnership with other influencers or companies in the industry.
This is a prerequisite marketing strategy. upholding your brand image can seem daunting but following these steps, we will ensure you keep a squeaky clean brand image and keep all target audience and customers happy.
-Maintain a positive public image: be sure to post content that is family-friendly, appropriate, and tasteful.
-Be proactive in your marketing strategies by keeping up with all changes on relevant social media platforms.
-Keep an eye out for updates from the company you represent through any/all channels. Social media is your friend!