Hannah Dawson

Co-Founder, CEO
Back to Futrli's Team page
“It’s time for a complete overhaul of how a business owner can make decisions. You’ve got a vision for your business that will give you (and maybe your family) the life you dream of.

My vision is that Futrli will help you get there with smart prediction software I wish I’d had when I started out in business.”

Blog Posts

How can a business be more environmentally friendly?

Going green isn’t just good for the environment, it’s good for business too. Learn how to make your business more environmentally and eco friendly.

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Sales KPIs and Metrics for Business Reporting

There’s lots of ways to slice Sales finances. Here’s some of the top sales KPIs your business should be tracking on your reporting dashboard.

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How to Get a Business Loan

Business Loans don’t have to be time-consuming or scary, here, we’ll walk you through the basics you’ll need to have in place to apply and get the best rates.

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Do Small Businesses Pay VAT?

VAT is a tricky area of business finances. Find out what VAT means for you and your small business, who should pay it, and why.

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What is a Proforma Invoice? Use Cases & Examples

Learn everything you need to know about Proforma Invoices, including what it is, when you’d use it, and how it differs from a standard invoice.

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Debtors, credits, and how to manage them - a Futrli guide

Read our guide on the definition of debtors and creditors, how to manage either, and key differences between the concepts.

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What’s the difference between Cash Flow and Profit?

Learn everything you need to know about the relationship between Cash Flow & Profit, and how they’re different from each other, including definitions and types.

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Revenue vs Profit: What's the difference?

Learn everything you need to know about revenue & profit and how they’re different from each other.

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Debt Factoring: Definition, Advantages & Disadvantages

Learn everything you need to know about Debt Factoring, including its advantages & disadvantages, and how it can affect cash flow.

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SaaS, PaaS, and IaaS and what cloud resources to use

Read our introductory guide to SaaS, PaaS, and IaaS - three types of cloud services.

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Cashless payments - a guide to advantages and disadvantages

Read our guide to cashless payment systems, what they are and their advantages and disadvantages.

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Freemium business models - what they are and pros and cons

Keep reading for our introductory guide to the concept of a freemium business model and its pros and cons.

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An introductory guide to financial accounting for business

Read our introductory guide on what financial accounting is and parts of a financial statement.

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A guide to improving your business's financial viability

Read our introductory guide to improving your business's financial viability.

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Go-to-market strategies - a Futrli guide

As a business owner, it is crucial to have a strategy for expansion. Whether it is a new service or product or a change in the target market, a go-to-market strategy can give you a competitive advantage. This is why we've compiled this short guide to creating a go-to-market (gtm) strategy.

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Secure payment pages - definition, and how to create them

Read our introductory guide to building a secure online payment page for your business.

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Paperless offices - advantages and how to get started

Read our introductory guide to creating a paperless office environment in your company.

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Guide to creating a mission statement for your business

Read our introductory guide to creating a mission statement for your business.

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The total asset turnover ratio - definition and formula

Read our introductory guide to the total asset turnover ratio and how to calculate it.

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Retained cash flow - what it is and how to calculate it

Cash flow is a crucial part of your company's financial success. So, when reviewing how well your business is performing, looking at the retained cash flow can help you get an understanding of the increase or decrease of cash in your company over time. This is why we've compiled this short guide to how to calculate retained cash flow.

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Futrli's guide to calculating the net profit margin of your business

Calculating your company's net profit margin can help paint a better picture of your business's financial health. How much revenue comes out as profit for the company can help your business grow or even evaluate potential investments. This is why we've compiled this short guide on calculating the net profit margin.

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Futrli's guide to calculating your debt-to-equity-ratio

Read our introductory guide to what the debt-to-equity ratio is, and how to calculate it.

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How to best manage employee expenses in your company

Read our guide on establishing a successful system to manage employee expenses in your business.

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A guide to venture capital funding for small business

Read our guide to what venture capital funding is, its perks, and the four stages.

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Futrli's guide to depreciation and how it affects cash flow

Read our guide to what depreciation is, and how it impacts your business's cash flow.

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A/B testing - definition, advantages, and procedure

Read our introductory guide to what A/B testing is, how to plan it, and what you can test.

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Introductory guide to the provision for doubtful debts

Read our introductory guide to creating a provision for doubtful debts and how to calculate it.

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Start-up equity benefits - definition and advantages

Read our guide to giving equity to key employees and start-up equity benefits for you and your business.

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Gross profit vs net profit - definition and formula

Read our guide to gross profit vs net profit, how they are calculated, and why they are useful.

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Futrli's short guide to managing direct debit cancellations

Read our guide on how to best manage direct debit cancellations in your business.

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How to establish an inventory strategy for your business

Read our short guide on how to establish a successful inventory management strategy for your business.

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Discount rate - definition and how to calculate it

Read our guide to what the discount rate is, how to calculate it, and an example.

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Creating a successful customer experience strategy

Read our guide to creating a successful customer experience strategy for your business.

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Making direct debit a successful payment type in your business

Read our guide on how to establish direct debit as a successful payment method for your business.

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Futrli's guide to developing effective SaaS pricing models

Read our introductory guide to establishing a successful pricing model for your SaaS company.

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The direct vs. indirect method of cash flow statements

Read our guide to what the direct and indirect methods are, and how to build a statement using the indirect method.

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A guide to using templates to create cash flow projections

Read our introductory guide on how to create cash flow projections using templates.

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Futrli's guide to Cash Basis Accounting vs. Accrual Basis

Read our guide to the difference between cash basis accounting and accrual basis accounting.

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Futrli's introductory guide to bull vs bear markets

Read our guide to bull vs bear markets, what they are, how to recognize them, and how they affect investment.

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Futrli's guide to budgeting and financial forecasting

Read our introductory guide to the difference between budgeting and forecasting.

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Learning from a Dragon

Hannah Dawson, Futrli's CEO talks to Entrepreneur, Investor and Dragon's Den, dragon, Sarah Willingham about hospitality, small business recovery, what investors really look for, how to pitch and more.

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CEO's talk funding this Autumn

This is a transcript of our Autumn funding webinar, with CEO’s Andrea Reynolds (Swoop) and Hannah Dawson (Futrli). It covers: - Funding as we move into the autumn - Refinancing CBILS Recovery Loans with the Recovery Loan Scheme (RLS) - How to improve your chances of a favourable lending decision - Using Futrli Predict to remove friction and speed up the application process - Introducing Swoop’s new Growth Loan - unsecured from £500k-£5m

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Futrli's introduction to business engagement rates

Read our guide to business engagement rates, what they are, and why they are important.

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Accounting periods - monitoring a business's financial position

Read our guide on how accounting periods can help companies to summarize and analyze their financial data across a set period.

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Different ways of successful start-up funding in Australia

Read our introductory guide to different ways of funding your start-up in Australia.

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A guide to risk analysis and risk management in business

Read our blog to learn about Futrli's top tips for business risk analysis and management.

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eCommerce - A guide to making your business a success

Read our short guide on how to grow and drive your new eCommerce business to success.

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Futrli's top 5 free financial financial management tools

Read our blog to see Futrli's list of the top 5 free financial management tools for business.

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How to improve sales. Tips from the GOAT [Greatest Of All Time]

Muhammad Ali was the self-professed ‘Greatest’ and very few disagreed with him. Many subsequent world champion boxers have credited Ali as a source of inspiration and someone who’s skills inside and outside the ring they learnt from. In the same vein, this blog looks at some of the greatest salespersons of all time to see what can be gleaned to make your sales strategy a knockout.

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What is cashflow and why does it matter?

Maintaining a positive cash flow is the number one rule of thumb in business. It’s the net amount of money flowing into and out of your bank account on a daily basis and is crucial to keep healthy. Here’s what it all means. Cashflow forecasting gives you a notable advantage in the market and can help […]

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See what’s new with Futrli Advisory Certification

We’ve done some work to upgrade our CPD-accredited advisory certification course. With product updates and industry changes happening constantly, we strive to keep our educational tools sharp and up to date. Focusing on a smooth user-experience for you, we also divided up the course to fit the needs of accountants at any level. And you’ll […]

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Save valuable time with Futrli Alerts

Our automated alerts are here to make your life simpler. Benefit from: Real-time: 24/7 monitoring Easy: Alerts delivered in-app or via email Branded: If you choose to white label with us At a glance: Alerts dashboard across your clients Integrated: Receive via Xero HQ if you prefer Efficient: Free up time to add more value […]

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Futrli Secures VC Funding

Our team at Futrli are thrilled to announce a successful £4m Series A funding raise from leading venture capital firms e.ventures, Notion Capital and firstminute Capital. Bootstrapped with no external funding to date, we already support over 40,000 businesses and 1,100 accountants in 130 countries. Only four years into our journey, we’re extremely proud of […]

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Xerocon London 2018: our favourite moments

A two-day whirlwind of networking, exhibitor displays and speakers. Our team are still buzzing from the excitement of Xerocon London 2018. We loved every second of seeing our CEO and Founder Hannah Dawson be part of a live recording of podcast Fintech Insider. We were grateful for some great coffee and drinks, and a really […]

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Xero Tracking Reporting with Futrli

Technology is constantly developing to help us streamline our days. Glancing at our phones, we can see where our trains are, get real-time progress updates of the pizza we’ve just ordered, and see where that t-shirt we’ve ordered online has got to. While these functions are useful in our downtime, entrepreneurs need to be able to track their business’ movements at all times. A beautiful relationship between Xero and Futrli has resulted in exactly that – in-depth, departmental tracking reporting. Where Xero stops, Futrli proudly continues and develops these functions, so you can focus on where your pizza has got to, rather than whether or not your business is on track.

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Futrli wins big for API mapping

Read what happened when Futrli developers joined in with Lloyds Banking Group’s Build an Open Bank Challenge. The first hackathon of its kind, it was an enjoyable and demanding 48 hours! In November 2017, we were excited to be invited to take part in Build an Open Bank Challenge, a two-day event run by Lloyds […]

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Join us at QuickBooks Get Connected 2018

Learn how to adapt and thrive in the age of digital tax at QuickBooks Get Connected 2018. Join hundreds of accounting professionals and industry experts at an inspiring day of innovation, networking and learning. We’re attending QuickBooks’ Get Connected series during September, October and November for 2018. This year, there will be a focus on […]

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Welcoming our new Chief Technology Officer Doug Johnson

Today, we’re very excited to announce the addition of our newest member of the Futrli team, Doug Johnson, as our Chief Technology Officer (CTO)! Doug brings over 17 years of invaluable experience to the role, joining us fresh from behavioural marketing specialist SaleCycle. He will be responsible for driving the technology strategy and direction for […]

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Web Summit 2019 - what can you learn at ‘Glastonbury for nerds’?

Web Summit Lisbon 2019 played host to 70,000 entrepreneurs and tech enthusiasts. We've collected our key takeaways from 'the best technology conference on the planet'.

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How to use Prediction Software

Your business is a living breathing thing. What it looks like today will be totally different to what it looks like next week, next month or in 6 months because there are just so many moving parts and unexpected things that can and will crop up.

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Your business is unique - Predict has that covered.

Your business has a unique version of all of those things, and will of course continue to in the future. Predict is really good at understanding these nuances so that you make the right choices; giving you your own business “Sat Nav” that takes every one of these unique things into consideration, in calculating your predictions.

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Why Predict is the perfect (small) business forecasting tool for you (small) businesses?

We’re introducing Futrli Predict. It’s not anything you’ll have experienced before, it’s a new kind of prediction software that understands your unique business.

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Futrli Predict - Why it'll change how you run your business

Cash flow forecasting software only gives you part of your business's picture. That's why we've built Futrli Predict. Now you have a future view of your entire business to make your best decisions in.

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What to do when a predictive alert sounds the alarm

We would all like to know if we are going to hit any sticky cash flow moments in the future or if our sales are going to reach a new high. In this blog, we’ve asked one of our in-house Management Accountants to give you some insight into how you can get the best from your KPIs with Predictive Alerts. We’ll run through an example of what to do and show you just how easy it is to have a handle of your business even while you sleep.

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Seed funding: how scenario planning will help your startup grow

Seed funding could help your business grow. Combining it with scenario planning will see you on the path to success in no time. A startup is, simply, a business that hasn’t gained any revenue yet. If it’s secured funding, however, it might well have some cash but a lot of outgoings. It’s at this point […]

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Get your business investment ready

Applying for investment is a positive and exciting step forward for your business. The process, however, can be tiring and long-winded. We’re here to stop you feeling like you’re running in circles with our top tips for building a solid business plan and getting your foundations off to a good start. What do they want […]

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5 qualities to look for in a business advisor

Life as a business owner isn’t easy but there are people out there ready to help. Accountants keeping you compliant is essential, but there’s so much more they can offer you. Trained business advisors can hold your hand through the tough times, and aid you in navigating past trip hazards along your journey. Look out […]

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Leverage the power of automation with Futrli alerts & Xero HQ Copy

Get notified of key changes in a client’s business data from within your Xero HQ activity feed with our new Futrli alerts integration.

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Phone or email? Our how-to for always making the right call

Can every conversation be written down? Do keyboards get in the way? This is our guide to choosing a phone call or an email to suit your situation.

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50% of small businesses fail in the first 5 years - don’t be one of them

Keeping your business afloat can be difficult. Here's our top tips to lead your business down the path of success.

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Hold onto your hats: a guide to surviving startup life test

Startups can be great fun, but they can also be unpredictable! Here's our guide for surviving startup life

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Creating the perfect client retention program for your accountancy firm

Cross-selling, up-selling and providing good service! Create a client retention program for your firm.

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Developing your firm’s marketing strategy to position your advisory services

We’ve successfully helped hundreds of accountants embark on their advisory journeys and advance their capabilities. But, it’s not as easy as flipping a switch. How you position your new way of working will impact how open your clients will be to taking up your advisory services.

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How finance can help your firm maintain a healthy cashflow

Funding Options CEO Conrad Ford gives us some top tips as to how finance can help you maintain a healthy cash flow. Maintaining good cash flow is vital for every business. In the day-to-day running of your firm, it can be difficult to make sure you’ve got enough cash available to cover outgoing expenses.

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8 advisory trends to watch in 2020

As we shoot towards 2020, it’s important to understand what lies ahead. Here’s our roundup of advisory trends that will surface in the coming year.

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Creating the perfect KPI dashboard for your business

Key performance indicators are the foundation for your business monitoring. Learn how to create a KPI dashboard to make the most of your data.

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What is your board looking for when you report your finances?

The quality of performance reporting to boards is one of the key factors affecting companies’ competitiveness in business today.

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You need Predict in your practice (now) because it’s the world’s best instant forecasting software for…

You need Predict in your practice (now) because it’s the world’s best instant forecasting software for…Accuracy over the short term and beyond Every small business (yes we mean every)Protecting compliance revenue (yes, genuinely)Identifying funding needs in time, responsiblyWinning new business Big claims, but all true. Read on to make your mind up…

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An interview with an accounting legend generating 50% of fees through advisory accounting.

If you have a tea break, spare 15 minutes to learn from an accounting legend about how he and his firm work with clients, consult, price services, set up systems, and as a result, how they are now generating 50% of their fees from advising their small businesses.

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Deliver a customer-centric strategy:

Customer-centric accounting firms are winning over compliance-centric ones. Accounting customers are often tricky folk (as you're talking about money) so establishing best practice for your firm is essential. Use this guide to differentiate your service offering by putting your client experience first.

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Beautiful financial reporting for small businesses and small business owners

Present your data in beautifully clear and insightful reports. Financial reporting is easy with Futrli and doesn’t take long to master.

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Why we built Futrli Predict and where it sits with Futrli Advisor

Over the past 6 years, our accounting customer feedback has told us that it is not financially viable for firms to provide traditionally thought of "Advisory": long-term strategic planning, KPI reporting, and board packs, for 100% of their client base. In fact, we have seen that the norm in most firms is that the forecasting capacity element alone is reached at between 10-20% of a firm’s total portfolio due to compliance commitments. Even when there are exceptions, the ceiling we found was 60%.

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The Power of Daily Bookkeeping for a Small Business Owner

If you are running a small business and want to grow it, then bookkeeping is one of the most important things that you can do. It's not just about balancing your books at the end of the year, but keeping track of all transactions in real-time so that you can make better decisions for your company. Simply put: if you don't know where your money is going, how are you supposed to know what direction it should be going? Where you're a florist, bar manager, store owner, or just a person that wants to become a small business owner, read this article to find out more.

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8 Hacks for Successful Paid Social Advertising

Social media advertising is quickly becoming a popular way to advertise products and services. As it becomes more common, marketers are learning more about how to do the best job possible. This post will give you 8 hacks that will help make your social ads successful! 24.2% of Facebook pages are investing in Facebook Ads, and with 60 million active business pages this means that nearly 15 million small businesses are advertising through Facebook. With an ever-growing amount of dollars being pumped into the Facebook engine, is your business seeing results? To help you turn your business’ social dollars into dollars in your bank, we’ve broken down some of our favorite hacks into a simple 8 step strategy below.

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How to Increase Your Sales With a Customer Strategy for Small Business

Do you have a customer acquisition strategy? Ideal customer profile? Buying journeys? Pricing? Risk assessment? All need to be considered when looking for marginal or significant gains. The key is knowing your customers and target audience well enough to create content that will resonate with them, plus use the right marketing tools in their journey.

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How to Be A Successful Small Business Owner: a To-Do List

Small business management is no easy task. There are so many small decisions to make every day that it can be hard to know which ones really matter and which ones don't. It's important to remember that even small details, such as choosing the right color of Post-it note for your desk, can have an impact on how successful you are as a small business owner. That being said, there are some tasks that should be done daily in order to keep your small business running smoothly according to your business plan and ensure success!

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The Basics of Cash Flow for your Small Business: Terminology, Best Practices and More

Cash flow is one of the most important aspects of any small business. If cash flow is not managed correctly, a small business can quickly go under and fail to survive. In this blog post, we will discuss cash management terminology and best practices for your small business so you are in the best position possible to avoid failure!In June 2019, half of the small businesses in the UK had negative cash flow. This is a no-nonsense guide to everything you should know about cash flow management, terminology, and best practices for your business. Follow these steps and get the basics right and you’re putting your business in the best position to avoid cash flow problems.

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Do you know which is better for your small business: forecasting or budgeting?

Business forecasting and budgeting are both important tools that any company or can use to help increase its revenue. Business forecasting is a strategy that looks at the future demand of a product and helps estimate how much will be needed, while budgeting focuses on what has been spent in past periods. In this blog post, we'll explore the differences between these two strategies so you can decide which one might work best for your business!

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The Essential KPIs for Building Your Brand: Performance Indicators

Whatever industry your business falls into, you need to have a marketing plan for your services/products to get the word out about your company. Marketing, in particular, content marketing, is about creating interesting literature that connects to a potential customer’s emotional streak. Your target market should be the first marketing tactic you set out to do. The following are indicators to help you measure your content marketing efforts and determine what’s working, or not.

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The Top Healthcare KPIs to Keep Your Business Strong: Healthcare

Healthcare industries vary considerably across the globe. Each country or territory has its own way of caring for its populations, so consider our KPIs as a springboard. The healthcare industry is a volatile operation, with a lot of uncertainty in the air. KPIs are a way to keep your head above water and know where you stand.

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6 Manufacturing Key Performance Indicators for Business growth of your Organization

Running a manufacturing business means you have to keep track of a lot of different things. Using a key performance indicator (KPIs) will remove a lot of stress from your day to day process. These performance indicators will allow you, for example, to achieve your business goals, acquire your desired sales growth, and accomplish your business objectives.

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How to create an accurate business cash flow forecast

Have you ever wondered how your business performance will be next year? It's not an easy question to answer. With so many different factors that can affect your company's financial statement, it can be difficult to predict. But we've got you sorted!

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The Process of Investment with Venture Capital Funding

If you are a business owner who is looking to raise venture capital for your business, then this article is a must-read. We will discuss 5 reasons VCs refuse to invest in the business and the journey of finding funding.

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7 Ways to Grow Your Business Without Breaking the Bank

External finance is an important consideration for business owners in order to grow their customer base. It can be a great way to help you grow your business and get you, as business owners, closer to achieving your goals and grow your business. There are many options available, so it's not always easy to decide which one will work best for you. This article discusses the five most common types of external finance that entrepreneurs use in their businesses, including crowdfunding and equity financing.

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Business Transformation with Henry Lane Fox

One of the early members of lastminute.com, Henry faced a growth rate rarely seen – recalling the two-year journey from four people, in a single room, to a few thousand. Not something to scoff at. Since lastminute.com, he’s carried the trend with him. He’s now co-founder and CEO of Founders Factory, a London-based, corporate-backed incubator, and accelerator for tech businesses. And that’s not all.

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8 Top Team Days Out

Need inspiration for your next team day out - we've got 8 of the best options to mix it up here

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We've investigated the hobbies of successful entrepreneurs...

If you're looking for tips on how to be successful in the entrepreneur world, we've got them! We've investigated the hobbies of successful entrepreneurs and found out what they do outside of the office. Some of their hobbies will surprise you, some hobbies less so!

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