Hannah Dawson

Co-Founder, CEO
Back to Futrli's Team page
“It’s time for a complete overhaul of how a business owner can make decisions. You’ve got a vision for your business that will give you (and maybe your family) the life you dream of.

My vision is that Futrli will help you get there with smart prediction software I wish I’d had when I started out in business.”

Blog Posts

Phone or email? Our how-to for always making the right call

Can every conversation be written down? Do keyboards get in the way? This is our guide to choosing a phone call or an email to suit your situation.

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50% of small businesses fail in the first 5 years - don’t be one of them

Keeping your business afloat can be difficult. Here's our top tips to lead your business down the path of success.

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Hold onto your hats: a guide to surviving startup life test

Startups can be great fun, but they can also be unpredictable! Here's our guide for surviving startup life

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Creating the perfect client retention program for your accountancy firm

Cross-selling, up-selling and providing good service! Create a client retention program for your firm.

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Developing your firm’s marketing strategy to position your advisory services

We’ve successfully helped hundreds of accountants embark on their advisory journeys and advance their capabilities. But, it’s not as easy as flipping a switch. How you position your new way of working will impact how open your clients will be to taking up your advisory services.

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How finance can help your firm maintain a healthy cashflow

Funding Options CEO Conrad Ford gives us some top tips as to how finance can help you maintain a healthy cash flow. Maintaining good cash flow is vital for every business. In the day-to-day running of your firm, it can be difficult to make sure you’ve got enough cash available to cover outgoing expenses.

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8 advisory trends to watch in 2020

As we shoot towards 2020, it’s important to understand what lies ahead. Here’s our roundup of advisory trends that will surface in the coming year.

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Creating the perfect KPI dashboard for your business

Key performance indicators are the foundation for your business monitoring. Learn how to create a KPI dashboard to make the most of your data.

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What is your board looking for when you report your finances?

The quality of performance reporting to boards is one of the key factors affecting companies’ competitiveness in business today.

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You need Predict in your practice (now) because it’s the world’s best instant forecasting software for…

You need Predict in your practice (now) because it’s the world’s best instant forecasting software for…Accuracy over the short term and beyond Every small business (yes we mean every)Protecting compliance revenue (yes, genuinely)Identifying funding needs in time, responsiblyWinning new business Big claims, but all true. Read on to make your mind up…

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An interview with an accounting legend generating 50% of fees through advisory accounting.

If you have a tea break, spare 15 minutes to learn from an accounting legend about how he and his firm work with clients, consult, price services, set up systems, and as a result, how they are now generating 50% of their fees from advising their small businesses.

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Deliver a customer-centric strategy:

Customer-centric accounting firms are winning over compliance-centric ones. Accounting customers are often tricky folk (as you're talking about money) so establishing best practice for your firm is essential. Use this guide to differentiate your service offering by putting your client experience first.

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Beautiful financial reporting for small businesses and small business owners

Present your data in beautifully clear and insightful reports. Financial reporting is easy with Futrli and doesn’t take long to master.

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Why we built Futrli Predict and where it sits with Futrli Advisor

Over the past 6 years, our accounting customer feedback has told us that it is not financially viable for firms to provide traditionally thought of "Advisory": long-term strategic planning, KPI reporting, and board packs, for 100% of their client base. In fact, we have seen that the norm in most firms is that the forecasting capacity element alone is reached at between 10-20% of a firm’s total portfolio due to compliance commitments. Even when there are exceptions, the ceiling we found was 60%.

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The Power of Daily Bookkeeping for a Small Business Owner

If you are running a small business and want to grow it, then bookkeeping is one of the most important things that you can do. It's not just about balancing your books at the end of the year, but keeping track of all transactions in real-time so that you can make better decisions for your company. Simply put: if you don't know where your money is going, how are you supposed to know what direction it should be going? Where you're a florist, bar manager, store owner, or just a person that wants to become a small business owner, read this article to find out more.

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8 Hacks for Successful Paid Social Advertising

Social media advertising is quickly becoming a popular way to advertise products and services. As it becomes more common, marketers are learning more about how to do the best job possible. This post will give you 8 hacks that will help make your social ads successful! 24.2% of Facebook pages are investing in Facebook Ads, and with 60 million active business pages this means that nearly 15 million small businesses are advertising through Facebook. With an ever-growing amount of dollars being pumped into the Facebook engine, is your business seeing results? To help you turn your business’ social dollars into dollars in your bank, we’ve broken down some of our favorite hacks into a simple 8 step strategy below.

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How to Increase Your Sales With a Customer Strategy for Small Business

Do you have a customer acquisition strategy? Ideal customer profile? Buying journeys? Pricing? Risk assessment? All need to be considered when looking for marginal or significant gains. The key is knowing your customers and target audience well enough to create content that will resonate with them, plus use the right marketing tools in their journey.

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How to Be A Successful Small Business Owner: a To-Do List

Small business management is no easy task. There are so many small decisions to make every day that it can be hard to know which ones really matter and which ones don't. It's important to remember that even small details, such as choosing the right color of Post-it note for your desk, can have an impact on how successful you are as a small business owner. That being said, there are some tasks that should be done daily in order to keep your small business running smoothly according to your business plan and ensure success!

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The Basics of Cash Flow for your Small Business: Terminology, Best Practices and More

Cash flow is one of the most important aspects of any small business. If cash flow is not managed correctly, a small business can quickly go under and fail to survive. In this blog post, we will discuss cash management terminology and best practices for your small business so you are in the best position possible to avoid failure!In June 2019, half of the small businesses in the UK had negative cash flow. This is a no-nonsense guide to everything you should know about cash flow management, terminology, and best practices for your business. Follow these steps and get the basics right and you’re putting your business in the best position to avoid cash flow problems.

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Do you know which is better for your small business: forecasting or budgeting?

Business forecasting and budgeting are both important tools that any company or can use to help increase its revenue. Business forecasting is a strategy that looks at the future demand of a product and helps estimate how much will be needed, while budgeting focuses on what has been spent in past periods. In this blog post, we'll explore the differences between these two strategies so you can decide which one might work best for your business!

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The Essential KPIs for Building Your Brand: Performance Indicators

Whatever industry your business falls into, you need to have a marketing plan for your services/products to get the word out about your company. Marketing, in particular, content marketing, is about creating interesting literature that connects to a potential customer’s emotional streak. Your target market should be the first marketing tactic you set out to do. The following are indicators to help you measure your content marketing efforts and determine what’s working, or not.

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The Top Healthcare KPIs to Keep Your Business Strong: Healthcare

Healthcare industries vary considerably across the globe. Each country or territory has its own way of caring for its populations, so consider our KPIs as a springboard. The healthcare industry is a volatile operation, with a lot of uncertainty in the air. KPIs are a way to keep your head above water and know where you stand.

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6 Manufacturing Key Performance Indicators for Business growth of your Organization

Running a manufacturing business means you have to keep track of a lot of different things. Using a key performance indicator (KPIs) will remove a lot of stress from your day to day process. These performance indicators will allow you, for example, to achieve your business goals, acquire your desired sales growth, and accomplish your business objectives.

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How to create an accurate business cash flow forecast

Have you ever wondered how your business performance will be next year? It's not an easy question to answer. With so many different factors that can affect your company's financial statement, it can be difficult to predict. But we've got you sorted!

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The Process of Investment with Venture Capital Funding

If you are a business owner who is looking to raise venture capital for your business, then this article is a must-read. We will discuss 5 reasons VCs refuse to invest in the business and the journey of finding funding.

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7 Ways to Grow Your Business Without Breaking the Bank

External finance is an important consideration for business owners in order to grow their customer base. It can be a great way to help you grow your business and get you, as business owners, closer to achieving your goals and grow your business. There are many options available, so it's not always easy to decide which one will work best for you. This article discusses the five most common types of external finance that entrepreneurs use in their businesses, including crowdfunding and equity financing.

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Business Transformation with Henry Lane Fox

One of the early members of lastminute.com, Henry faced a growth rate rarely seen – recalling the two-year journey from four people, in a single room, to a few thousand. Not something to scoff at. Since lastminute.com, he’s carried the trend with him. He’s now co-founder and CEO of Founders Factory, a London-based, corporate-backed incubator, and accelerator for tech businesses. And that’s not all.

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8 Top Team Days Out

Need inspiration for your next team day out - we've got 8 of the best options to mix it up here

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We've investigated the hobbies of successful entrepreneurs...

If you're looking for tips on how to be successful in the entrepreneur world, we've got them! We've investigated the hobbies of successful entrepreneurs and found out what they do outside of the office. Some of their hobbies will surprise you, some hobbies less so!

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