Hannah Dawson

Co-Founder, CEO
Back to Futrli's Team page
“It’s time for a complete overhaul of how a business owner can make decisions. You’ve got a vision for your business that will give you (and maybe your family) the life you dream of.

My vision is that Futrli will help you get there with smart prediction software I wish I’d had when I started out in business.”

Blog Posts

Futrli's guide to start-up equity benefits

Access to a business's start-up employee equity pool can be one of the main points of attraction of working in a start-up. Giving employees access to equity can help you attract the best of the best. This is why we've compiled this short guide to giving equity to key employees and start-up equity benefits for you and your business.

Read story

Futrli's guide to gross profit vs net profit

As a small business owner, it is crucial to understand the difference between the concepts of gross profit and net profit. These two metrics are both important in small business accounting and ultimately upholding your business's financial health. This is why we've compiled this short guide to gross profit vs net profit.

Read story

Futrli's short guide to managing direct debit cancellations

As a (small) business owner, you are likely to encounter direct debit payments being cancelled. Direct debit services can be cancelled at any time, however, a bank does need one day of notice before the upcoming payment date of the recurring payments. To be safe, it is advisable for customers and companies to have written confirmation of customers cancelling direct debits. Cancellations will always happen, so it is crucial for (small) business owners to make sure they know how to handle them. This is why we've compiled this short guide to some of the most important points regarding direct debit cancellations.

Read story

Futrli's guide to effective inventory management

Successful inventory management can help you and your company avoid problems such as customers enquiring about an item that is not in stock or products expiring. Good inventory management is becoming increasingly important in a modern world where customers expect their orders to be delivered promptly. This is why we've compiled a short guide to inventory management.

Read story

Futrli's guide to the discount rate

When looking ahead to future cash inflows and cash outflows, calculating the discount rate can help look ahead to the future and thereby protect your liquidity. Being aware of the discount rate will help your cash flow analysis and inform better decisions before you invest liquid capital or embark on a new project.

Read story

Futrli's guide to creating a successful customer experience strategy

Creating an excellent customer experience in your company is key in growing your business - it makes your brand stand out. This is why we've compiled our guide to creating a successful customer experience strategy for your business.

Read story

Futrli's guide on how to make direct debit your successful payment method for (small) business

Direct Debit can be a convenient and successful payment method for (small) business. However, many (small) business owners come across a number of common objections with customers when explaining the benefits of direct debits. This is why we've compiled this list of common objections against monthly debits off a customer's bank account and how to argue against them.

Read story

Futrli's guide to developing effective SaaS pricing models

Having a solid pricing structure is key in managing a successful business. Your pricing strategy is informed by a multitude of factors, ranging from sales and marketing to customer support and product design. Because of its multifactorial nature, pricing cannot remain still. It is a living, breathing thing that needs adapting continuously.

Read story

Futrli's guide to the direct vs. indirect method of cash flow statements

Preparing your cash flow statement thoroughly is key in managing your business finances. When developing the statement, there are two main methods: direct method or indirect method. While they both produce the same result, their methodology differs. This is why we've compiled this short guide on the direct method vs. indirect method of cash flow.

Read story

Futrli's guide to creating cash flow projections using templates

Managing cash flow is one of the most critical processes for (small) businesses. Part of effectively managing your cash flow is understanding the future of inflows and outflows through solid cash flow projections. A business projection template can be an essential help in forecasting cash flow. It can give you better insight into your company's finances and improve your cash flow forecasting. This is why we've compiled this short guide to annual cash flow projection templates and how to use them.

Read story

Futrli's guide to Cash Basis Accounting vs. Accrual Basis

We know how challenging it can be to always keep an eye on your business expenses. This is why we've compiled a short guide to the two primary accounting methods for keeping on top of expenses: cash basis accounting and accrual basis accounting. Unless you are an accounting professional, it can be difficult to understand the difference between cash basis accounting vs. accrual basis accounting.

Read story

Futrli's guide to bull markets vs bear markets

Ever heard of a bull or bear market? If you are entering the realms of investment, you probably have - this is why we've compiled a guide to what a bull and a bear market is, and how you can use the information on market conditions that these terms describe making better investment decisions.

Read story

Futrli's guide to budgeting and financial forecasting

Budgeting and forecasting are two common methods in the accounting world. It is key for your business's accounting team to be familiar with both budgeting and forecasting techniques. Need a bit more information on how each of those methods works? Do not despair - we have compiled a short guide on forecasting and budgeting.

Read story

Learning from a Dragon

Hannah Dawson, Futrli's CEO talks to Entrepreneur, Investor and Dragon's Den, dragon, Sarah Willingham about hospitality, small business recovery, what investors really look for, how to pitch and more.

Read story

CEO's talk funding this Autumn

This is a transcript of our Autumn funding webinar, with CEO’s Andrea Reynolds (Swoop) and Hannah Dawson (Futrli). It covers: - Funding as we move into the autumn - Refinancing CBILS Recovery Loans with the Recovery Loan Scheme (RLS) - How to improve your chances of a favourable lending decision - Using Futrli Predict to remove friction and speed up the application process - Introducing Swoop’s new Growth Loan - unsecured from £500k-£5m

Read story

Futrli's introduction to business engagement rates

We at Futrli know how important it is for a brand to be engaging. In a digital world, your engagement rate can be used as a business metric and to measure the engagement you have with your audience.

Read story

Futrli's guide to accounting periods - monitoring your company's financial position

How do you monitor a company's financial position over time when money keeps flowing in and out of a firm? Accounting periods offer companies a method to summarize and analyze their financial data across a set period.

Read story

Futrli's guide to successful start-up funding

Finding the right funding for your startup is one of the key challenges for (young) entrepreneurs. Faced with a range of different types and models of funding, it can be challenging to know what's right for your business. This is why a solid understanding of how to finance a start-up wherever you're located is key for any (small) business owner.

Read story

Futrli's top tips for risk management

In any business venture, things can go wrong and failure is an option. However, performing a company risk evaluation can help you spot potential hazards and reduce them. Continue reading to learn more about Futrli's top tips for your business risk assessment.

Read story

Futrli's top tips for your eCommerce business

We at Futrli know that eCommerce is booming. Joining the world of eCommerce can of course be a challenge. But do not despair, we are here to help! See below for Futrli's quick guide on how to drive your new business to success. You're welcome!

Read story

Futrli's top 5 free financial tools for business

At Futrli, we know that having the right tools at your disposal is critical. The right financial management tools can help you save money while also ensuring that your company runs smoothly. We know how important a little help can be for (small) businesses. So, if you are a small business owner, we have compiled a list of (free) financial tools for business in Futrli's list of the top 5 business solutions for start-ups.

Read story

How to improve sales. Tips from the GOAT [Greatest Of All Time]

Muhammad Ali was the self-professed ‘Greatest’ and very few disagreed with him. Many subsequent world champion boxers have credited Ali as a source of inspiration and someone who’s skills inside and outside the ring they learnt from. In the same vein, this blog looks at some of the greatest salespersons of all time to see what can be gleaned to make your sales strategy a knockout.

Read story

What is cashflow and why does it matter?

Maintaining a positive cash flow is the number one rule of thumb in business. It’s the net amount of money flowing into and out of your bank account on a daily basis and is crucial to keep healthy. Here’s what it all means. Cashflow forecasting gives you a notable advantage in the market and can help […]

Read story

See what’s new with Futrli Advisory Certification

We’ve done some work to upgrade our CPD-accredited advisory certification course. With product updates and industry changes happening constantly, we strive to keep our educational tools sharp and up to date. Focusing on a smooth user-experience for you, we also divided up the course to fit the needs of accountants at any level. And you’ll […]

Read story

Save valuable time with Futrli Alerts

Our automated alerts are here to make your life simpler. Benefit from: Real-time: 24/7 monitoring Easy: Alerts delivered in-app or via email Branded: If you choose to white label with us At a glance: Alerts dashboard across your clients Integrated: Receive via Xero HQ if you prefer Efficient: Free up time to add more value […]

Read story

Futrli Secures VC Funding

Our team at Futrli are thrilled to announce a successful £4m Series A funding raise from leading venture capital firms e.ventures, Notion Capital and firstminute Capital. Bootstrapped with no external funding to date, we already support over 40,000 businesses and 1,100 accountants in 130 countries. Only four years into our journey, we’re extremely proud of […]

Read story

Xerocon London 2018: our favourite moments

A two-day whirlwind of networking, exhibitor displays and speakers. Our team are still buzzing from the excitement of Xerocon London 2018. We loved every second of seeing our CEO and Founder Hannah Dawson be part of a live recording of podcast Fintech Insider. We were grateful for some great coffee and drinks, and a really […]

Read story

Xero Tracking Reporting with Futrli

Technology is constantly developing to help us streamline our days. Glancing at our phones, we can see where our trains are, get real-time progress updates of the pizza we’ve just ordered, and see where that t-shirt we’ve ordered online has got to. While these functions are useful in our downtime, entrepreneurs need to be able to track their business’ movements at all times. A beautiful relationship between Xero and Futrli has resulted in exactly that – in-depth, departmental tracking reporting. Where Xero stops, Futrli proudly continues and develops these functions, so you can focus on where your pizza has got to, rather than whether or not your business is on track.

Read story

Futrli wins big for API mapping

Read what happened when Futrli developers joined in with Lloyds Banking Group’s Build an Open Bank Challenge. The first hackathon of its kind, it was an enjoyable and demanding 48 hours! In November 2017, we were excited to be invited to take part in Build an Open Bank Challenge, a two-day event run by Lloyds […]

Read story

Join us at QuickBooks Get Connected 2018

Learn how to adapt and thrive in the age of digital tax at QuickBooks Get Connected 2018. Join hundreds of accounting professionals and industry experts at an inspiring day of innovation, networking and learning. We’re attending QuickBooks’ Get Connected series during September, October and November for 2018. This year, there will be a focus on […]

Read story

Welcoming our new Chief Technology Officer Doug Johnson

Today, we’re very excited to announce the addition of our newest member of the Futrli team, Doug Johnson, as our Chief Technology Officer (CTO)! Doug brings over 17 years of invaluable experience to the role, joining us fresh from behavioural marketing specialist SaleCycle. He will be responsible for driving the technology strategy and direction for […]

Read story

Web Summit 2019 - what can you learn at ‘Glastonbury for nerds’?

Web Summit Lisbon 2019 played host to 70,000 entrepreneurs and tech enthusiasts. We've collected our key takeaways from 'the best technology conference on the planet'.

Read story

How to use Prediction Software

Your business is a living breathing thing. What it looks like today will be totally different to what it looks like next week, next month or in 6 months because there are just so many moving parts and unexpected things that can and will crop up.

Read story

Your business is unique - Predict has that covered.

Your business has a unique version of all of those things, and will of course continue to in the future. Predict is really good at understanding these nuances so that you make the right choices; giving you your own business “Sat Nav” that takes every one of these unique things into consideration, in calculating your predictions.

Read story

Why Predict is the perfect (small) business forecasting tool for you (small) businesses?

We’re introducing Futrli Predict. It’s not anything you’ll have experienced before, it’s a new kind of prediction software that understands your unique business.

Read story

Futrli Predict - Why it'll change how you run your business

Cash flow forecasting software only gives you part of your business's picture. That's why we've built Futrli Predict. Now you have a future view of your entire business to make your best decisions in.

Read story

What to do when a predictive alert sounds the alarm

We would all like to know if we are going to hit any sticky cash flow moments in the future or if our sales are going to reach a new high. In this blog, we’ve asked one of our in-house Management Accountants to give you some insight into how you can get the best from your KPIs with Predictive Alerts. We’ll run through an example of what to do and show you just how easy it is to have a handle of your business even while you sleep.

Read story

Seed funding: how scenario planning will help your startup grow

Seed funding could help your business grow. Combining it with scenario planning will see you on the path to success in no time. A startup is, simply, a business that hasn’t gained any revenue yet. If it’s secured funding, however, it might well have some cash but a lot of outgoings. It’s at this point […]

Read story

Get your business investment ready

Applying for investment is a positive and exciting step forward for your business. The process, however, can be tiring and long-winded. We’re here to stop you feeling like you’re running in circles with our top tips for building a solid business plan and getting your foundations off to a good start. What do they want […]

Read story

5 qualities to look for in a business advisor

Life as a business owner isn’t easy but there are people out there ready to help. Accountants keeping you compliant is essential, but there’s so much more they can offer you. Trained business advisors can hold your hand through the tough times, and aid you in navigating past trip hazards along your journey. Look out […]

Read story

Leverage the power of automation with Futrli alerts & Xero HQ Copy

Get notified of key changes in a client’s business data from within your Xero HQ activity feed with our new Futrli alerts integration.

Read story

Phone or email? Our how-to for always making the right call

Can every conversation be written down? Do keyboards get in the way? This is our guide to choosing a phone call or an email to suit your situation.

Read story

50% of small businesses fail in the first 5 years - don’t be one of them

Keeping your business afloat can be difficult. Here's our top tips to lead your business down the path of success.

Read story

Hold onto your hats: a guide to surviving startup life test

Startups can be great fun, but they can also be unpredictable! Here's our guide for surviving startup life

Read story

Creating the perfect client retention program for your accountancy firm

Cross-selling, up-selling and providing good service! Create a client retention program for your firm.

Read story

Developing your firm’s marketing strategy to position your advisory services

We’ve successfully helped hundreds of accountants embark on their advisory journeys and advance their capabilities. But, it’s not as easy as flipping a switch. How you position your new way of working will impact how open your clients will be to taking up your advisory services.

Read story

How finance can help your firm maintain a healthy cashflow

Funding Options CEO Conrad Ford gives us some top tips as to how finance can help you maintain a healthy cash flow. Maintaining good cash flow is vital for every business. In the day-to-day running of your firm, it can be difficult to make sure you’ve got enough cash available to cover outgoing expenses.

Read story

8 advisory trends to watch in 2020

As we shoot towards 2020, it’s important to understand what lies ahead. Here’s our roundup of advisory trends that will surface in the coming year.

Read story

Creating the perfect KPI dashboard for your business

Key performance indicators are the foundation for your business monitoring. Learn how to create a KPI dashboard to make the most of your data.

Read story

What is your board looking for when you report your finances?

The quality of performance reporting to boards is one of the key factors affecting companies’ competitiveness in business today.

Read story

You need Predict in your practice (now) because it’s the world’s best instant forecasting software for…

You need Predict in your practice (now) because it’s the world’s best instant forecasting software for…Accuracy over the short term and beyond Every small business (yes we mean every)Protecting compliance revenue (yes, genuinely)Identifying funding needs in time, responsiblyWinning new business Big claims, but all true. Read on to make your mind up…

Read story

An interview with an accounting legend generating 50% of fees through advisory accounting.

If you have a tea break, spare 15 minutes to learn from an accounting legend about how he and his firm work with clients, consult, price services, set up systems, and as a result, how they are now generating 50% of their fees from advising their small businesses.

Read story

Deliver a customer-centric strategy:

Customer-centric accounting firms are winning over compliance-centric ones. Accounting customers are often tricky folk (as you're talking about money) so establishing best practice for your firm is essential. Use this guide to differentiate your service offering by putting your client experience first.

Read story

Beautiful financial reporting for small businesses and small business owners

Present your data in beautifully clear and insightful reports. Financial reporting is easy with Futrli and doesn’t take long to master.

Read story

Why we built Futrli Predict and where it sits with Futrli Advisor

Over the past 6 years, our accounting customer feedback has told us that it is not financially viable for firms to provide traditionally thought of "Advisory": long-term strategic planning, KPI reporting, and board packs, for 100% of their client base. In fact, we have seen that the norm in most firms is that the forecasting capacity element alone is reached at between 10-20% of a firm’s total portfolio due to compliance commitments. Even when there are exceptions, the ceiling we found was 60%.

Read story

The Power of Daily Bookkeeping for a Small Business Owner

If you are running a small business and want to grow it, then bookkeeping is one of the most important things that you can do. It's not just about balancing your books at the end of the year, but keeping track of all transactions in real-time so that you can make better decisions for your company. Simply put: if you don't know where your money is going, how are you supposed to know what direction it should be going? Where you're a florist, bar manager, store owner, or just a person that wants to become a small business owner, read this article to find out more.

Read story

8 Hacks for Successful Paid Social Advertising

Social media advertising is quickly becoming a popular way to advertise products and services. As it becomes more common, marketers are learning more about how to do the best job possible. This post will give you 8 hacks that will help make your social ads successful! 24.2% of Facebook pages are investing in Facebook Ads, and with 60 million active business pages this means that nearly 15 million small businesses are advertising through Facebook. With an ever-growing amount of dollars being pumped into the Facebook engine, is your business seeing results? To help you turn your business’ social dollars into dollars in your bank, we’ve broken down some of our favorite hacks into a simple 8 step strategy below.

Read story

How to Increase Your Sales With a Customer Strategy for Small Business

Do you have a customer acquisition strategy? Ideal customer profile? Buying journeys? Pricing? Risk assessment? All need to be considered when looking for marginal or significant gains. The key is knowing your customers and target audience well enough to create content that will resonate with them, plus use the right marketing tools in their journey.

Read story

How to Be A Successful Small Business Owner: a To-Do List

Small business management is no easy task. There are so many small decisions to make every day that it can be hard to know which ones really matter and which ones don't. It's important to remember that even small details, such as choosing the right color of Post-it note for your desk, can have an impact on how successful you are as a small business owner. That being said, there are some tasks that should be done daily in order to keep your small business running smoothly according to your business plan and ensure success!

Read story

The Basics of Cash Flow for your Small Business: Terminology, Best Practices and More

Cash flow is one of the most important aspects of any small business. If cash flow is not managed correctly, a small business can quickly go under and fail to survive. In this blog post, we will discuss cash management terminology and best practices for your small business so you are in the best position possible to avoid failure!In June 2019, half of the small businesses in the UK had negative cash flow. This is a no-nonsense guide to everything you should know about cash flow management, terminology, and best practices for your business. Follow these steps and get the basics right and you’re putting your business in the best position to avoid cash flow problems.

Read story

Do you know which is better for your small business: forecasting or budgeting?

Business forecasting and budgeting are both important tools that any company or can use to help increase its revenue. Business forecasting is a strategy that looks at the future demand of a product and helps estimate how much will be needed, while budgeting focuses on what has been spent in past periods. In this blog post, we'll explore the differences between these two strategies so you can decide which one might work best for your business!

Read story

The Essential KPIs for Building Your Brand: Performance Indicators

Whatever industry your business falls into, you need to have a marketing plan for your services/products to get the word out about your company. Marketing, in particular, content marketing, is about creating interesting literature that connects to a potential customer’s emotional streak. Your target market should be the first marketing tactic you set out to do. The following are indicators to help you measure your content marketing efforts and determine what’s working, or not.

Read story

The Top Healthcare KPIs to Keep Your Business Strong: Healthcare

Healthcare industries vary considerably across the globe. Each country or territory has its own way of caring for its populations, so consider our KPIs as a springboard. The healthcare industry is a volatile operation, with a lot of uncertainty in the air. KPIs are a way to keep your head above water and know where you stand.

Read story

6 Manufacturing Key Performance Indicators for Business growth of your Organization

Running a manufacturing business means you have to keep track of a lot of different things. Using a key performance indicator (KPIs) will remove a lot of stress from your day to day process. These performance indicators will allow you, for example, to achieve your business goals, acquire your desired sales growth, and accomplish your business objectives.

Read story

How to create an accurate business cash flow forecast

Have you ever wondered how your business performance will be next year? It's not an easy question to answer. With so many different factors that can affect your company's financial statement, it can be difficult to predict. But we've got you sorted!

Read story

The Process of Investment with Venture Capital Funding

If you are a business owner who is looking to raise venture capital for your business, then this article is a must-read. We will discuss 5 reasons VCs refuse to invest in the business and the journey of finding funding.

Read story

7 Ways to Grow Your Business Without Breaking the Bank

External finance is an important consideration for business owners in order to grow their customer base. It can be a great way to help you grow your business and get you, as business owners, closer to achieving your goals and grow your business. There are many options available, so it's not always easy to decide which one will work best for you. This article discusses the five most common types of external finance that entrepreneurs use in their businesses, including crowdfunding and equity financing.

Read story

Business Transformation with Henry Lane Fox

One of the early members of lastminute.com, Henry faced a growth rate rarely seen – recalling the two-year journey from four people, in a single room, to a few thousand. Not something to scoff at. Since lastminute.com, he’s carried the trend with him. He’s now co-founder and CEO of Founders Factory, a London-based, corporate-backed incubator, and accelerator for tech businesses. And that’s not all.

Read story

8 Top Team Days Out

Need inspiration for your next team day out - we've got 8 of the best options to mix it up here

Read story

We've investigated the hobbies of successful entrepreneurs...

If you're looking for tips on how to be successful in the entrepreneur world, we've got them! We've investigated the hobbies of successful entrepreneurs and found out what they do outside of the office. Some of their hobbies will surprise you, some hobbies less so!

Read story